Data

dbt Cloud

The data transformation layer for modern analytics stacks

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★4.7rating94 viewsPricing · FreemiumHot
The FalcoScan Intel Paneldbt Cloud · Data
Data updated 1 November 2026
Opportunity
High
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Hot
Market trend
Rating
4.7
of 5 · FalcoScan rating

Data AI has a wide moat on average, from the moat scores of its rated products. What protects Data AI tools, and the widest moats

The Brief

What dbt Cloud does

dbt Cloud, now presented as the dbt platform, centralises analytics workflows and turns raw data into analytics and AI ready data. It is built for data and analytics teams, from single developers to large enterprises. Features include SQL-based transformation with version control and CI/CD, orchestration of end to end pipelines, observability with tests and health signals, a catalog for lineage and metadata, a Semantic Layer that delivers consistent metrics to dashboards or LLMs, Mesh for working across teams, and the Fusion engine. It connects to BigQuery, Databricks, Fabric, Redshift and Snowflake. A free Developer plan includes one seat and a browser IDE, Starter costs $100 per user per month, and Enterprise plans are custom priced.

How dbt Cloud compares with its closest alternatives

4 of the 5 closest alternatives have a free plan, as dbt Cloud does. All 5 offer an API, as dbt Cloud does. dbt Cloud offers a web app. Of the alternatives, all 5 offer a web app. dbt Cloud was founded in 2016; the alternatives were founded between 2015 and 2021, 1 of them earlier. The alternatives with a known headquarters are in Canada, the United Kingdom and the United States.

Market position · Data

How dbt Cloud compares in Data

dbt Cloud has high opportunity and sits in the middle third of 402 live Data tools on FalcoScan. Across Data, the average opportunity score is 69.2 and the average saturation score 33.3. FalcoScan rates dbt Cloud's own market position as open. 128 of the 402 operating Data tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.

dbt Cloud compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
dbt CloudFounded 2016HighOpenFreemium—YesYesWebHot
EvidenceFounded 2021 · Toronto, CanadaModerateOpenFree—YesYesWeb, DesktopHot
LightdashFounded 2021 · London, United KingdomModerateContestedFreemium—YesYesWeb, DesktopHot
PresetFounded 2019 · San Francisco, United StatesLowContestedFreemium—YesYesWebStable
StarburstFounded 2017 · Boston, United StatesModerateContestedPaid—NoYesWebRising
SupersetFounded 2015LowContestedFree—YesYesWeb, DesktopStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Data.

See them free for 7 days
What it ships with

Capabilities & who uses it

The capabilities dbt Cloud exposes to builders and the verticals it currently serves.

AI Capabilities
Sql GenerationDocumentation Ai
Industry Verticals
Technology
Tagged

dbt Cloud shows up when builders search for these

data-transformationsqlanalytics-engineeringdata-modeling
Similar tools · Data

Alternatives to dbt Cloud

Products still running that do the same job, from the data market and related ones, closest match first.

See the Data market
Data
Evidence

Code-based BI for developers with full control

★ 4.6Opportunity Moderate
Free
Data
Lightdash

Open-source BI built on dbt for analytics engineers

★ 4.6Opportunity Moderate
Freemium
Data
Preset

Managed cloud platform for Apache Superset analytics

★ 4.4Opportunity Low
Freemium
Data
Starburst

Query data wherever it lives without moving it

★ 4.4Opportunity Moderate
Paid
Data
Superset

Apache open-source BI platform for data exploration

★ 4.4Opportunity Low
Free
Data
Great Expectations

Open-source data validation and documentation framework

★ 4.5Opportunity Moderate
Free
Featured in
Questions

dbt Cloud: common questions

Is dbt Cloud free?

As of Oct 2026, dbt offers a free Developer plan with one developer seat and one project, and the Starter plan costs $100 per user per month.

Source: getdbt.com ↗

What are the best alternatives to dbt Cloud?

The closest alternatives to dbt Cloud that are still running, matched on the AI capabilities, uses and audience they share, are Evidence, Lightdash, Preset, Starburst, and Superset.

Is dbt Cloud still running?

Yes. As of 1 November 2026, FalcoScan lists dbt Cloud as operating at cloud.getdbt.com.

Does dbt Cloud have an API?

Yes. dbt Cloud offers an API.

Who is dbt Cloud for?

dbt Cloud is built for analytics engineers and data engineers.

How do I sign in to dbt Cloud?

Sign in on dbt Cloud's own website, cloud.getdbt.com. FalcoScan reviews dbt Cloud but does not run its accounts, so logins, passwords and billing are handled by dbt Cloud directly.

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