Image

Alchemy by Leonardo

Leonardo AI's premium image enhancement pipeline

Visit Alchemy by Leonardo
★4.4ratingPricing · Freemium from $12/moStable
The FalcoScan Intel PanelAlchemy by Leonardo · Image
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Crowded
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.4
of 5 · FalcoScan rating

Image AI has no moat to speak of on average, from the moat scores of its rated products. What protects Image AI tools, and the widest moats

The Brief

What Alchemy by Leonardo does

Alchemy is Leonardo AI's proprietary image enhancement system — applying coherence, detail, and sharpness improvements after generation. Combined with Leonardo's Photoreal model, it produces some of the most photorealistic AI images available.

How Alchemy by Leonardo compares with its closest alternatives

2 of the 5 closest alternatives have a free plan, as Alchemy by Leonardo does. Among the 4 that list a starting price, the cheapest is Freepik AI at $6 a month and the median is $24.50. Alchemy by Leonardo starts at $12 a month, below that median. 1 of the 5 offers an API; FalcoScan's records show none for Alchemy by Leonardo. Alchemy by Leonardo offers a web app. Of the alternatives, all 5 offer a web app. Alchemy by Leonardo was founded in 2022; the alternatives were founded between 2010 and 2023, 2 of them earlier. Alchemy by Leonardo is based in Sydney, Australia; none of its 5 alternatives is in Australia. They are in the United States and Spain.

Market position · Image

How Alchemy by Leonardo compares in Image

Alchemy by Leonardo has low opportunity and sits in the bottom third of 472 live Image tools on FalcoScan. Across Image, the average opportunity score is 49.2 and the average saturation score 52.4. FalcoScan rates Alchemy by Leonardo's own market position as crowded. 67 of the 472 operating Image tools have hot momentum, and FalcoScan has recorded 16 shutdowns in the category.

Alchemy by Leonardo compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Alchemy by LeonardoFounded 2022 · Sydney, AustraliaLowCrowdedFreemium$12/moYesNoWebStable
MidjourneyFounded 2021 · San Francisco, United StatesModerateCrowdedPaid$10/moNoNoWebHot
Magnific AIFounded 2023 · San Francisco, United StatesModerateContestedPaid$39/moNoNoWebHot
Magnific UpscaleFounded 2023 · San Francisco, United StatesModerateOpenPaid$39/moNoNoWebDeclining
Freepik AIFounded 2010 · Málaga, SpainModerateCrowdedFreemium$6/moYesYesWeb, APIRising
Krea AI RealtimeFounded 2022 · San Francisco, United StatesHighOpenFreemium—YesNoWebStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Image.

See them free for 7 days
What it ships with

Capabilities & who uses it

The capabilities Alchemy by Leonardo exposes to builders and the verticals it currently serves.

AI Capabilities
UpscalingImage EnhancementStyle Transfer
Industry Verticals
CreativeGaming
Tagged

Alchemy by Leonardo shows up when builders search for these

image-enhancementphotorealisticpipelinepost-processingquality
Similar tools · Image

Alternatives to Alchemy by Leonardo

Products still running that do the same job, from the image market and related ones, closest match first.

See the Image market
Image
Midjourney

The undisputed king of AI artistic image generation

★ 4.9Opportunity Moderate
Paid
Image
Magnific AI

AI upscaler that adds extraordinary detail to any image

★ 4.7Opportunity Moderate
Paid
Image
Magnific Upscale

AI upscaling that hallucinates extraordinary photorealistic detail

★ 4.7Opportunity Moderate
Paid
Image
Freepik AI

Complete AI creative suite with stock, generation, and editing

★ 4.5Opportunity Moderate
Freemium
Image
Krea AI Realtime

Real-time AI image generation with instant visual feedback

★ 4.5Opportunity High
Freemium
Image
FLUX by Black Forest Labs

Best photorealism in AI image generation, period

★ 4.8Opportunity Moderate
Freemium
Featured in
Questions

Alchemy by Leonardo: common questions

Is Alchemy by Leonardo free?

Alchemy by Leonardo has a free tier, with paid plans from $12 a month.

What are the best alternatives to Alchemy by Leonardo?

The closest alternatives to Alchemy by Leonardo that are still running, matched on the AI capabilities, uses and audience they share, are Midjourney, Magnific AI, Magnific Upscale, Freepik AI, and Krea AI Realtime.

Is Alchemy by Leonardo still running?

Yes. As of 2 November 2026, FalcoScan lists Alchemy by Leonardo as operating at leonardo.ai.

Where is Alchemy by Leonardo based?

Alchemy by Leonardo is headquartered in Sydney, Australia.

Does Alchemy by Leonardo have an API?

FalcoScan's records show no public API for Alchemy by Leonardo.

Who is Alchemy by Leonardo for?

Alchemy by Leonardo is built for creators and designers.

How do I sign in to Alchemy by Leonardo?

Sign in on Alchemy by Leonardo's own website, leonardo.ai. FalcoScan reviews Alchemy by Leonardo but does not run its accounts, so logins, passwords and billing are handled by Alchemy by Leonardo directly.

Back to Browse