What Attention Insight does
Attention Insight is a predictive eye-tracking tool that uses AI to show where people are likely to look at a design, ad, website or video before it launches, without recruiting participants. It is aimed at designers, UX experts, marketers, agencies, CRO specialists and OOH media teams. Named features include attention heatmaps, Clarity Score, Focus Score, Percentage of Attention, contrast maps, AI recommendations for visual hierarchy, competitor comparison, video testing, API access, and plugins for Figma, Adobe Express, Photoshop, InDesign, Sketch and Chrome. Pricing is credit based: the PRO plan costs €119 per month with 2 seats and 200 credits, extra seats cost €39 per month, and a 14-day free trial needs no credit card.
How Attention Insight compares with its closest alternatives
4 of the 5 closest alternatives have a free plan, as Attention Insight does. Among the 3 that list a starting price, the cheapest is UX Pilot at $8 a month and the median is $29. Attention Insight starts at $29 a month, level with that median. 4 of the 5 offer an API, as Attention Insight does. Attention Insight offers a web app. Of the alternatives, 4 offer a web app. Attention Insight was founded in 2018; the alternatives were founded between 2008 and 2023, 4 of them earlier. The alternatives with a known headquarters are in the United States and Australia.