What Crayon Competitive Intelligence does
Crayon is a competitive intelligence platform that monitors competitor activity and delivers relevant changes to sales, marketing, and product teams. Its customers are B2B sales teams, product marketers, and competitive intelligence analysts. The platform sends competitor news to the inbox with AI summaries and importance scores, produces battlecards and newsletters for sellers, and surfaces intel inside Salesforce, Slack, and Highspot. It also tracks win and loss analysis and battlecard engagement, and it lists an Insights API for building custom tools. The site offers a demo request and does not state pricing or a pricing model.
How Crayon Competitive Intelligence compares with its closest alternatives
4 of the 5 closest alternatives have a free plan; Crayon Competitive Intelligence does not. 3 of the 5 offer an API, as Crayon Competitive Intelligence does. Crayon Competitive Intelligence offers a web app, a browser extension and a Slack app. Of the 4 alternatives with platforms on record, all 4 offer a web app, none offers a browser extension and none offers a Slack app. Crayon Competitive Intelligence was founded in 2015; the alternatives were founded between 2021 and 2023. The alternatives with a known headquarters are in the United States.