What GetWhy does
GetWhy runs an AI-moderated research platform that automates qualitative consumer studies, from designing a study to recruiting participants and analyzing video interviews. The company says its platform can conduct live interviews in more than 100 languages, drawing on a proprietary quality framework and more than a million prior interviews to generate narrative reports with video evidence. An independent Nucleus Research report cited by the company found the platform delivers research 80% faster and at 84% less cost per interview than traditional methods. GetWhy is based in Copenhagen and was originally founded in 2011, later rebuilding its platform around generative AI.
GetWhy is a marketing tool on Falcoscan. AI-moderated video interviews that turn consumer research into insights in days. Falcoscan rates GetWhy with an Opportunity score of 68/100, a Saturation score of 49/100, and a Wrapper-risk score of 30/100. Market signal: rising. GetWhy is founded in 2011, currently at Series_a stage. Pricing: Paid.