What Hex does
Hex is an AI analytics platform where data teams and business users work in one workspace. Notebooks combine SQL, Python and no-code cells with a Notebook Agent, Threads give conversational self-serve analytics, Explore answers plain-language questions, and analyses can be published as interactive data apps. A Context Studio governs the AI's answers with semantic models, database descriptions and business rules, and Evals test how changes to that context affect accuracy. Hex connects to Snowflake, BigQuery and Databricks, reads dbt metadata and offers an MCP server and a public API. The Community plan is free; Professional is $36 per editor a month, Team is $75 per editor a month with a 14-day trial, and Enterprise is custom.
How Hex compares with its closest alternatives
4 of the 5 closest alternatives have a free plan, as Hex does. Only Metabase lists a starting price, $500 a month. 4 of the 5 offer an API, as Hex does. Hex offers a web app. Of the alternatives, 4 offer a web app. Hex was founded in 2020; the alternatives were founded between 2014 and 2023, 2 of them earlier. Hex is based in San Francisco, United States; all the 3 alternatives with a known headquarters are in the United States too.