Real Estate

Loft

AI-driven real estate marketplace

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Pricing · FreemiumStable
The FalcoScan Intel PanelLoft · Real Estate
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend

Real Estate AI has a narrow moat on average, from the moat scores of its rated products. What protects Real Estate AI tools, and the widest moats

The Brief

What Loft does

Loft is a Brazilian real estate platform that combines a property marketplace with software and financial services for real estate agencies. Buyers and renters search listings of apartments, houses, land and farms across Brazilian cities, while owners can sell or rent property and use a valuation calculator. Agencies of every size get a CRM, the Portal Loft, digital proposals, agency websites, electronic signatures, rental administration and lead generation, plus AI features named Loft IA, Assistente Loft and Qualifica Leads. Financial products include rental guarantees, residential and commercial insurance, real estate financing and credit secured by property. Mobile apps are available for iOS and Android. The site lists no prices and directs agencies to contact sales.

How Loft compares with its closest alternatives

2 of the 5 closest alternatives have a free plan, as Loft does. 3 of the 5 offer an API, as Loft does. Loft offers a web app and a mobile app. Of the alternatives, all 5 offer a web app and 3 offer a mobile app. Loft was founded in 2018; the alternatives were founded between 2007 and 2024, 1 of them earlier. Loft is based in São Paulo, Brazil; none of its 5 alternatives is in Brazil. They are in Colombia, the United Arab Emirates and Singapore.

Market position · Real Estate

How Loft compares in Real Estate

Loft has moderate opportunity and sits in the bottom third of 101 live Real Estate tools on FalcoScan. Across Real Estate, the average opportunity score is 76.8 and the average saturation score 12.6. FalcoScan rates Loft's own market position as open. 38 of the 101 operating Real Estate tools have hot momentum, and FalcoScan has recorded 12 shutdowns in the category.

Loft compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
LoftFounded 2018 · São Paulo, BrazilModerateOpenFreemium—YesYesWeb, MobileStable
HabiFounded 2019 · Bogotá, ColombiaModerateOpenPaid—NoNoWeb, MobileRising
Property FinderFounded 2007 · Dubai, United Arab EmiratesModerateOpenFreemium—YesYesWeb, API, MobileStable
HomeJourneyFounded 2024 · SingaporeHighOpen———YesWeb, API, MobileStable
CHAINFounded 2021 · SingaporeHighOpen————Web, HardwareStable
SIXiDESFounded 2021 · SingaporeHighOpen——YesYesWebStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Real Estate.

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What it ships with

Capabilities & who uses it

The capabilities Loft exposes to builders and the verticals it currently serves.

AI Capabilities
Data AnalysisReasoningAutomation
Industry Verticals
Real Estate
Tagged

Loft shows up when builders search for these

proptechmarketplacelatambrazil
Similar tools · Real Estate

Alternatives to Loft

Products still running that do the same job, from the real estate market and related ones, closest match first.

See the Real Estate market
Real Estate
Habi

AI-powered iBuyer for Latin American real estate

Opportunity Moderate
Paid
Real Estate
Property Finder

AI-driven property portal for MENA

Opportunity Moderate
Freemium
Real Estate
HomeJourney

Data-driven real estate transaction platform

Opportunity High
Freemium
Real Estate
CHAIN

Digital twins platform for architecture, engineering and construction

Opportunity High
Freemium
Real Estate
SIXiDES

Interior design and renovation platform

Opportunity High
Freemium
Real Estate
Agenz

AI-powered property valuations and real estate marketplace for Morocco

Opportunity High
Free
Featured in
Questions

Loft: common questions

Is Loft free?

Loft has a free tier, with paid plans.

What are the best alternatives to Loft?

The closest alternatives to Loft that are still running, matched on the AI capabilities, uses and audience they share, are Habi, Property Finder, HomeJourney, CHAIN, and SIXiDES.

Is Loft still running?

Yes. As of 2 November 2026, FalcoScan lists Loft as operating at loft.com.br.

Where is Loft based?

Loft is headquartered in São Paulo, Brazil.

Does Loft have an API?

Yes. Loft offers an API.

Who is Loft for?

Loft is built for consumers, realtors, and homeowners.

How do I sign in to Loft?

Sign in on Loft's own website, loft.com.br. FalcoScan reviews Loft but does not run its accounts, so logins, passwords and billing are handled by Loft directly.

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