Mixpanel tracks every user interaction with cohort analysis, funnels, retention, and AI-powered insights. The product analytics standard.
How Mixpanel compares with its closest alternatives
3 of the 5 closest alternatives have a free plan, as Mixpanel does. Among the 2 that list a starting price, the cheapest is June.so at $149 a month and the median is $249.50. Mixpanel starts at $28 a month, below that median. All 5 offer an API, as Mixpanel does. Mixpanel offers a web app. Of the alternatives, all 5 offer a web app. Mixpanel was founded in 2009; the alternatives were founded between 2018 and 2022. Mixpanel is based in San Francisco, United States; 2 of the 4 alternatives with a known headquarters are in the United States too, and the others in Belgium and France.
Market position · Data
How Mixpanel compares in Data
Mixpanel has moderate opportunity and sits in the bottom third of 405 live Data tools on FalcoScan. Across Data, the average opportunity score is 69.2 and the average saturation score 33.3. FalcoScan rates Mixpanel's own market position as contested. 128 of the 405 operating Data tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.
Mixpanel compared with its closest alternatives
Product
Opportunity
Saturation
Pricing
Pricing from
Free plan
API
Platforms
Momentum
MixpanelFounded 2009 · San Francisco, United States
Moderate
Contested
Freemium
$28/mo
Yes
Yes
Web
Rising
PostHogFounded 2020 · San Francisco, United States
Mixpanel has a free tier, with paid plans from $28 a month.
What are the best alternatives to Mixpanel?
The closest alternatives to Mixpanel that are still running, matched on the AI capabilities, uses and audience they share, are PostHog, June.so, Hightouch, Sisu Data, and Marble.
Is Mixpanel still running?
Yes. As of 2 November 2026, FalcoScan lists Mixpanel as operating at mixpanel.com.
Where is Mixpanel based?
Mixpanel is headquartered in San Francisco, United States.
Does Mixpanel have an API?
Yes. Mixpanel offers an API.
Who is Mixpanel for?
Mixpanel is built for product managers and growth teams.
How do I sign in to Mixpanel?
Sign in on Mixpanel's own website, mixpanel.com. FalcoScan reviews Mixpanel but does not run its accounts, so logins, passwords and billing are handled by Mixpanel directly.