Pencil generates and tests AI ad videos and images with predicted performance scores before launch. Used by DTC brands to cut creative production costs while increasing ROAS.
How Pencil compares with its closest alternatives
3 of the 5 closest alternatives have a free plan, as Pencil does. Among the 2 that list a starting price, the cheapest is AdCreative.ai at $21 a month and the median is $135.50. Pencil starts at $500 a month, above that median. 3 of the 5 offer an API, as Pencil does. Pencil offers a web app. Of the alternatives, all 5 offer a web app. Pencil was founded in 2018; the alternatives were founded between 2020 and 2025. The alternatives with a known headquarters are in France and Singapore.
Market position · Marketing
How Pencil compares in Marketing
Pencil has moderate opportunity and sits in the bottom third of 291 live Marketing tools on FalcoScan. Across Marketing, the average opportunity score is 60.3 and the average saturation score 48.7. FalcoScan rates Pencil's own market position as contested. 38 of the 291 operating Marketing tools have hot momentum, and FalcoScan has recorded 11 shutdowns in the category.
Pencil has a free tier, with paid plans from $500 a month.
What are the best alternatives to Pencil?
The closest alternatives to Pencil that are still running, matched on the AI capabilities, uses and audience they share, are Motion Creative, AdCreative.ai, IncuBrix, Mavic AI, and QuickAds.
Is Pencil still running?
Yes. As of 2 November 2026, FalcoScan lists Pencil as operating at pencil.ai.
Does Pencil have an API?
Yes. Pencil offers an API.
Who is Pencil for?
Pencil is built for dtc brands, performance marketers, and agencies.
How do I sign in to Pencil?
Sign in on Pencil's own website, pencil.ai. FalcoScan reviews Pencil but does not run its accounts, so logins, passwords and billing are handled by Pencil directly.