Social

Phlanx

Instagram engagement rate calculator and auditor

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★4.0ratingPricing · FreemiumStable
The FalcoScan Intel PanelPhlanx · Social
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.0
of 5 · FalcoScan rating

Social AI has no moat to speak of on average, from the moat scores of its rated products. What protects Social AI tools, and the widest moats

The Brief

What Phlanx does

Phlanx provides engagement rate calculators, audience authenticity audits, and competitor analysis for Instagram and TikTok creators and brands evaluating influencer partnerships.

How Phlanx compares with its closest alternatives

2 of the 5 closest alternatives have a free plan, as Phlanx does. Only Modash lists a starting price, $299 a month. 4 of the 5 offer an API; FalcoScan's records show none for Phlanx. Phlanx offers a web app. Of the alternatives, all 5 offer a web app. Phlanx was founded in 2018; the alternatives were founded between 2011 and 2020, 2 of them earlier. The alternatives with a known headquarters are in Estonia and the United States.

Market position · Social

How Phlanx compares in Social

Phlanx has moderate opportunity and sits in the bottom third of 251 live Social tools on FalcoScan. Across Social, the average opportunity score is 53.5 and the average saturation score 56.2. FalcoScan rates Phlanx's own market position as contested. 16 of the 251 operating Social tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.

Phlanx compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
PhlanxFounded 2018ModerateContestedFreemium—YesNoWebStable
Analisa.ioFounded 2018ModerateCrowdedFreemium—YesYesWeb, APIStable
ModashFounded 2019 · Tallinn, EstoniaModerateContestedPaid$299/moNoYesWeb, APIRising
GrinFounded 2014 · Sacramento, United StatesModerateContestedPaid—NoYesWebRising
Iconosquare AnalyticsFounded 2011ModerateCrowdedPaid—NoYesWebStable
Analisa Social AIFounded 2020ModerateContestedFreemium—YesNoWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Social.

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What it ships with

Capabilities & who uses it

The capabilities Phlanx exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData Extraction
Industry Verticals
MarketingMedia
Tagged

Phlanx shows up when builders search for these

engagement rateauditinstagraminfluencer
Similar tools · Social

Alternatives to Phlanx

Products still running that do the same job, from the social market and related ones, closest match first.

See the Social market
Social
Analisa.io

Instagram and TikTok audience analytics

★ 4.2Opportunity Moderate
Freemium
Social
Modash

Find and manage influencers at scale

★ 4.5Opportunity Moderate
Paid
Social
Grin

Influencer marketing software for DTC brands

★ 4.4Opportunity Moderate
Paid
Social
Iconosquare Analytics

In-depth Instagram and TikTok analytics

★ 4.3Opportunity Moderate
Paid
Social
Analisa Social AI

AI-powered Instagram and TikTok analytics

★ 4.2Opportunity Moderate
Freemium
Social
AspireIQ

Creator management platform for brands

★ 4.2Opportunity Moderate
Paid
Featured in
Questions

Phlanx: common questions

Is Phlanx free?

Phlanx has a free tier, with paid plans.

What are the best alternatives to Phlanx?

The closest alternatives to Phlanx that are still running, matched on the AI capabilities, uses and audience they share, are Analisa.io, Modash, Grin, Iconosquare Analytics, and Analisa Social AI.

Is Phlanx still running?

Yes. As of 2 November 2026, FalcoScan lists Phlanx as operating at phlanx.com.

Does Phlanx have an API?

FalcoScan's records show no public API for Phlanx.

Who is Phlanx for?

Phlanx is built for marketers and agencies.

How do I sign in to Phlanx?

Sign in on Phlanx's own website, phlanx.com. FalcoScan reviews Phlanx but does not run its accounts, so logins, passwords and billing are handled by Phlanx directly.

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