Image

Reface

AI face swap and deepfake app for entertainment

Visit Reface
★4.2ratingPricing · Freemium from $5/moStable
The FalcoScan Intel PanelReface · Image
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Crowded
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.2
of 5 · FalcoScan rating

Image AI has no moat to speak of on average, from the moat scores of its rated products. What protects Image AI tools, and the widest moats

The Brief

What Reface does

Reface is a set of AI mobile apps for entertainment and everyday tasks, led by the Reface app for face swaps and AI avatars. It is aimed at consumers who want to play with photos and video on their phones, and the Reface app runs on iOS, Android and the web. Other apps in the lineup include Revive, which animates photos so they appear to sing, Restyle for AI photo and video filters, Ink AI for tattoo design and try-on, Letsy for virtual clothing try-on, Memomet for memes, Lightly as an AI journal and Bitepal for calorie tracking with a virtual pet. The site references subscriptions but does not list prices.

How Reface compares with its closest alternatives

3 of the 5 closest alternatives have a free plan, as Reface does. Among the 4 that list a starting price, the cheapest is Lensa AI at $4 a month and the median is $25.50. Reface starts at $5 a month, below that median. 1 of the 5 offers an API; FalcoScan's records show none for Reface. Reface offers a mobile app. Of the alternatives, 1 offers a mobile app. Reface was founded in 2019; the alternatives were founded between 2012 and 2023, 1 of them earlier. The alternatives with a known headquarters are in the United States and Israel.

Market position · Image

How Reface compares in Image

Reface has low opportunity and sits in the bottom third of 472 live Image tools on FalcoScan. Across Image, the average opportunity score is 49.2 and the average saturation score 52.4. FalcoScan rates Reface's own market position as crowded. 67 of the 472 operating Image tools have hot momentum, and FalcoScan has recorded 16 shutdowns in the category.

Reface compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
RefaceFounded 2019LowCrowdedFreemium$5/moYesNoMobileStable
Magnific AIFounded 2023 · San Francisco, United StatesModerateContestedPaid$39/moNoNoWebHot
Magnific UpscaleFounded 2023 · San Francisco, United StatesModerateOpenPaid$39/moNoNoWebDeclining
Deep-Live-CamHighContestedFree—YesYesCLIHot
Deep NostalgiaFounded 2021 · Tel Aviv, IsraelLowContestedFreemium$12/moYesNoWebStable
Lensa AIFounded 2012 · Sunnyvale, United StatesLowCrowdedFreemium$4/moYesNoMobileDeclining

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Image.

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What it ships with

Capabilities & who uses it

The capabilities Reface exposes to builders and the verticals it currently serves.

AI Capabilities
Face SwapDeepfake
Industry Verticals
EntertainmentSocial Media
Tagged

Reface shows up when builders search for these

face-swapdeepfakeentertainmentGIFviral
Similar tools · Image

Alternatives to Reface

Products still running that do the same job, from the image market and related ones, closest match first.

See the Image market
Image
Magnific AI

AI upscaler that adds extraordinary detail to any image

★ 4.7Opportunity Moderate
Paid
Image
Magnific Upscale

AI upscaling that hallucinates extraordinary photorealistic detail

★ 4.7Opportunity Moderate
Paid
Video
Deep-Live-Cam

real time face swap and one-click video deepfake with only a single image

★ 4.6Opportunity High
Free
Image
Deep Nostalgia

Animate historical photos with AI to see ancestors move

★ 4.4Opportunity Low
Freemium
Image
Lensa AI

AI magic avatars and portrait editing that went viral

★ 4.3Opportunity Low
Freemium
Image
Reface AI App

Swap your face into videos and memes

★ 4.1Opportunity Moderate
Freemium
Featured in
Questions

Reface: common questions

Is Reface free?

Reface has a free tier, with paid plans from $5 a month.

What are the best alternatives to Reface?

The closest alternatives to Reface that are still running, matched on the AI capabilities, uses and audience they share, are Magnific AI, Magnific Upscale, Deep-Live-Cam, Deep Nostalgia, and Lensa AI.

Is Reface still running?

Yes. As of 2 November 2026, FalcoScan lists Reface as operating at reface.ai.

Does Reface have an API?

FalcoScan's records show no public API for Reface.

Who is Reface for?

Reface is built for creators and general public.

How do I sign in to Reface?

Sign in on Reface's own website, reface.ai. FalcoScan reviews Reface but does not run its accounts, so logins, passwords and billing are handled by Reface directly.

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