Security

Rootly

AI incident response platform with automated runbooks

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★4.6ratingPricing · FreemiumHot
The FalcoScan Intel PanelRootly · Security
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Hot
Market trend
Rating
4.6
of 5 · FalcoScan rating

Security AI has a wide moat on average, from the moat scores of its rated products. What protects Security AI tools, and the widest moats

The Brief

What Rootly does

Rootly is an AI-native incident management platform that helps teams prevent and resolve incidents faster. It is built for engineering, SRE and security teams. Named products include AI SRE, which runs automated root cause analysis with suggested fixes and confidence scores, plus an MCP server for use inside IDEs. On-Call covers scheduling, alerting, coverage requests and a mobile app. Incident Response runs inside Slack, Google Chat and Microsoft Teams with AI summaries and workflow automation, while Retrospectives, Status Pages, a Terraform provider and an API complete the platform. Incident Response and On-Call each cost $20 per user per month, AI SRE is priced through sales, and a trial is offered.

How Rootly compares with its closest alternatives

1 of the 5 closest alternatives has a free plan, as Rootly does. Only Statuspage lists a starting price, $29 a month. All 5 offer an API, as Rootly does. Rootly offers a web app. Of the alternatives, all 5 offer a web app. Rootly was founded in 2021; the alternatives were founded between 2013 and 2020, 5 of them earlier. The alternatives with a known headquarters are in Australia and the United States.

Market position · Security

How Rootly compares in Security

Rootly has moderate opportunity and sits in the bottom third of 361 live Security tools on FalcoScan. Across Security, the average opportunity score is 70.4 and the average saturation score 33. FalcoScan rates Rootly's own market position as open. 121 of the 361 operating Security tools have hot momentum, and FalcoScan has recorded 1 shutdown in the category.

Rootly compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
RootlyFounded 2021ModerateOpenFreemium—YesYesWebHot
StatuspageFounded 2013 · Sydney, AustraliaLowContestedFreemium$29/moYesYesWebStable
AnvilogicFounded 2019 · Palo Alto, United StatesHighOpenPaid—NoYesWeb, APIHot
DrataFounded 2018 · San Diego, United StatesHighOpenPaid—NoYesWebStable
Drata ComplianceFounded 2020 · San Diego, United StatesModerateOpenPaid—NoYesWebStable
Drata SOC2 AutoFounded 2019 · San Diego, United StatesHighOpenPaid—NoYesWebStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Security.

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What it ships with

Capabilities & who uses it

The capabilities Rootly exposes to builders and the verticals it currently serves.

AI Capabilities
Runbook GenerationIncident Summarization
Industry Verticals
Technology
Tagged

Rootly shows up when builders search for these

incident-managementrunbooksstatus-pagesautomation
Similar tools · Security

Alternatives to Rootly

Products still running that do the same job, from the security market and related ones, closest match first.

See the Security market
Security
Statuspage

Communicate system status to users during incidents

★ 4.5Opportunity Low
Freemium
Security
Anvilogic

AI-powered threat detection engineering platform

★ 4.5Opportunity High
Paid
Security
Drata

Continuous compliance automation

★ 4.5Opportunity High
Paid
Security
Drata Compliance

AI-powered security compliance automation

★ 4.5Opportunity Moderate
Paid
Security
Drata SOC2 Auto

Automated SOC 2 compliance

★ 4.5Opportunity High
Paid
Security
Tines

No-code security automation

★ 4.5Opportunity High
Freemium
Featured in
Questions

Rootly: common questions

How much does Rootly cost?

As of Oct 2026, Rootly Incident Response and On-Call are each $20 per user per month, or $40 together, while AI SRE and Enterprise pricing come from sales.

Source: rootly.com ↗

Is Rootly free?

Rootly has a free tier, with paid plans.

What are the best alternatives to Rootly?

The closest alternatives to Rootly that are still running, matched on the AI capabilities, uses and audience they share, are Statuspage, Anvilogic, Drata, Drata Compliance, and Drata SOC2 Auto.

Is Rootly still running?

Yes. As of 2 November 2026, FalcoScan lists Rootly as operating at rootly.com.

Does Rootly have an API?

Yes. Rootly offers an API.

Who is Rootly for?

Rootly is built for sre and engineering teams.

How do I sign in to Rootly?

Sign in on Rootly's own website, rootly.com. FalcoScan reviews Rootly but does not run its accounts, so logins, passwords and billing are handled by Rootly directly.

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