Data

Segment CDP Profiles

Build unified customer profiles from data

Acquired★4.5ratingPricing · PaidRising

What happened to Segment CDP Profiles?

Segment CDP Profiles was acquired by Twilio in 2020.

Twilio agreed to buy Segment for about $3.2B in Oct 2020 and closed the deal on Nov 2, 2020.

Source: cnbc.com ↗Its AI Graveyard record →AI products shut down or acquired before 2021 →Everything Twilio has bought →

The FalcoScan Intel PanelSegment CDP Profiles · Data

Data updated 2 November 2026

Opportunity

High

Band

Saturation

Open

Band

Wrapper risk

Low

Band

Moat

Wide

Band · Data moats

Momentum

Rising

Market trend

Rating

4.5

of 5 · FalcoScan rating

Data AI has a wide moat on average, from the moat scores of its rated products. What protects Data AI tools, and the widest moats

The Brief

What Segment CDP Profiles does

Combine event data from every touchpoint to build real-time customer profiles.

How Segment CDP Profiles compares with its closest alternatives

All 5 closest alternatives have a free plan; Segment CDP Profiles does not. All 5 offer an API, as Segment CDP Profiles does. Segment CDP Profiles offers a web app. Of the alternatives, all 5 offer a web app. Segment CDP Profiles was founded in 2011; the alternatives were founded between 2014 and 2021. Segment CDP Profiles is based in San Francisco, United States; all the 3 alternatives with a known headquarters are in the United States too.

Market position · Data

How Segment CDP Profiles compares in Data

Segment CDP Profiles has high opportunity and sits in the middle third of 405 live Data tools on FalcoScan. Across Data, the average opportunity score is 69.2 and the average saturation score 33.3. FalcoScan rates Segment CDP Profiles's own market position as open. 128 of the 405 operating Data tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.

Segment CDP Profiles compared with its closest alternatives
Product	Opportunity	Saturation	Pricing	Pricing from	Free plan	API	Platforms	Momentum
Segment CDP ProfilesFounded 2011 · San Francisco, United States	High	Open	Paid	—	No	Yes	Web, API	Rising
Grafana DashboardsFounded 2014 · New York, United States	High	Open	Freemium	—	Yes	Yes	Web, API, CLI	Rising
Elementary DataFounded 2021	Moderate	Open	Freemium	—	Yes	Yes	Web, API	Hot
MindsDBFounded 2018 · Berkeley, United States	High	Open	Freemium	—	Yes	Yes	Web, API	Hot
MindsDB SQL MLFounded 2018 · Berkeley, United States	High	Open	Freemium	—	Yes	Yes	Web, API	Hot
CloudQueryFounded 2021	Moderate	Open	Free	—	Yes	Yes	Web, API, CLI	Rising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Data.

See them free for 7 days

What it ships with

Capabilities & who uses it

The capabilities Segment CDP Profiles exposes to builders and the verticals it currently serves.

AI Capabilities

Data ExtractionClassification

Industry Verticals

EcommerceSoftwareMarketing

Tagged

Segment CDP Profiles shows up when builders search for these

CDPcustomer profilesreal-time

Similar tools · Data

Alternatives to Segment CDP Profiles

Products still running that do the same job, from the data market and related ones, closest match first.

See the Data market

Data

Grafana Dashboards

Open-source observability and monitoring

★ 4.6Opportunity High

Freemium

Data

Elementary Data

dbt-native data observability

★ 4.3Opportunity Moderate

Freemium

Data

MindsDB

AI from inside your database

★ 4.3Opportunity High

Freemium

Data

MindsDB SQL ML

AI predictions inside your database

★ 4.3Opportunity High

Freemium

Data

CloudQuery

Open-source cloud asset inventory

★ 4.2Opportunity Moderate

Free

Data

Continual

Operational AI for the modern data stack

★ 4.2Opportunity Moderate

Freemium

Featured in

Segment CDP Profiles across FalcoScan

Questions

Segment CDP Profiles: common questions

Is Segment CDP Profiles still running?

Segment CDP Profiles was acquired by Twilio in 2020. Twilio agreed to buy Segment for about $3.2B in Oct 2020 and closed the deal on Nov 2, 2020.

Who acquired Segment CDP Profiles?

Twilio acquired Segment CDP Profiles in 2020 (cnbc.com).

Source: cnbc.com ↗

Is Segment CDP Profiles free?

No. Segment CDP Profiles is a paid product.

What are the best alternatives to Segment CDP Profiles?

The closest alternatives to Segment CDP Profiles that are still running, matched on the AI capabilities, uses and audience they share, are Grafana Dashboards, Elementary Data, MindsDB, MindsDB SQL ML, and CloudQuery.

Where is Segment CDP Profiles based?

Segment CDP Profiles is headquartered in San Francisco, United States.

Does Segment CDP Profiles have an API?

Yes. Segment CDP Profiles offers an API.

Who is Segment CDP Profiles for?

Segment CDP Profiles is built for marketers, data teams, and developers.

How do I sign in to Segment CDP Profiles?

Sign in on Segment CDP Profiles's own website, twilio.com. FalcoScan reviews Segment CDP Profiles but does not run its accounts, so logins, passwords and billing are handled by Segment CDP Profiles directly.

Back to Browse