Design

Shots.so

Beautiful app screenshot mockups

Visit Shots.so
★4.5ratingPricing · FreemiumStable
The FalcoScan Intel PanelShots.so · Design
Data updated 2 November 2026
Opportunity
High
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.5
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Shots.so does

Shots.so is a mockup app for creating device mockups and animated images and videos for social media, websites, and other uses. The page does not name a specific audience; its examples point to social media content, websites, product shots, and app previews. Named features include free mockups, animated mockups with zoom effects, iPhone, Android, iPad, and desktop device mockups, pre-made layouts, magic backgrounds, 3D shapes and shadow overlays, filters and effects, a custom watermark, and export as sharable links or custom frame sizes. The editor offers shadow modes, device styles, and background categories. The only third-party service named is Unsplash, as a background source. The page does not state pricing or plans.

How Shots.so compares with its closest alternatives

All 5 closest alternatives have a free plan, as Shots.so does. 1 of the 5 offers an API; FalcoScan's records show none for Shots.so. Shots.so offers a web app. Of the alternatives, all 5 offer a web app. Shots.so was founded in 2021; the alternatives were founded between 2014 and 2022, 3 of them earlier. The alternatives with a known headquarters are in the United States, Australia and Norway.

Market position · Design

How Shots.so compares in Design

Shots.so has high opportunity and sits in the top third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates Shots.so's own market position as open. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Shots.so compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Shots.soFounded 2021HighOpenFreemium—YesNoWebStable
ScreelyFounded 2021HighOpenFree—YesNoWebStable
Ray.soFounded 2022 · San Francisco, United StatesHighOpenFree—YesNoWebStable
Milanote BoardFounded 2014 · Melbourne, AustraliaModerateContestedFreemium—YesNoWebRising
Spline 3D AIFounded 2019 · San Francisco, United StatesHighOpenFreemium—YesYesWebHot
VevFounded 2018 · Oslo, NorwayModerateOpenFreemium—YesNoWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Shots.so exposes to builders and the verticals it currently serves.

AI Capabilities
Classification
Industry Verticals
SoftwareMarketing
Tagged

Shots.so shows up when builders search for these

mockupsscreenshotsapp-store
Similar tools · Design

Alternatives to Shots.so

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Spline 3D AI

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Questions

Shots.so: common questions

Is Shots.so free?

Shots.so has a free tier, with paid plans.

What are the best alternatives to Shots.so?

The closest alternatives to Shots.so that are still running, matched on the AI capabilities, uses and audience they share, are Screely, Ray.so, Milanote Board, Spline 3D AI, and Vev.

Is Shots.so still running?

Yes. As of 2 November 2026, FalcoScan lists Shots.so as operating at shots.so.

Does Shots.so have an API?

FalcoScan's records show no public API for Shots.so.

Who is Shots.so for?

Shots.so is built for designers, marketers, and founders.

How do I sign in to Shots.so?

Sign in on Shots.so's own website, shots.so. FalcoScan reviews Shots.so but does not run its accounts, so logins, passwords and billing are handled by Shots.so directly.

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