Design

Storyset

Beautiful free illustrations with customizable characters

Visit Storyset
★4.6ratingPricing · FreemiumStable
The FalcoScan Intel PanelStoryset · Design
Data updated 1 November 2026
Opportunity
Low
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.6
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Storyset does

Storyset provides free, animated SVG illustrations with customizable colors, skin tones, and compositions. Figma plugin available. Consistent illustration styles for landing pages, onboarding flows, and app interfaces.

How Storyset compares with its closest alternatives

All 5 closest alternatives have a free plan, as Storyset does. Among the 2 that list a starting price, the cheapest is Flaticon at $10 a month and the median is $11. None of the 5 offers an API; FalcoScan's records show none for Storyset. Storyset offers a web app. Of the alternatives, all 5 offer a web app. Storyset was founded in 2020; the alternatives were founded between 2013 and 2020, 3 of them earlier. Storyset is based in Málaga, Spain; none of the 2 alternatives with a known headquarters is in Spain. They are in the United States.

Market position · Design

How Storyset compares in Design

Storyset has low opportunity and sits in the bottom third of 351 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.3 and the average saturation score 41.5. FalcoScan rates Storyset's own market position as open. 54 of the 351 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Storyset compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
StorysetFounded 2020 · Málaga, SpainLowOpenFreemium—YesNoWebStable
UndrawFounded 2017 · Remote-firstLowOpenFree—YesNoWebStable
Blush DesignFounded 2020 · San Francisco, United StatesLowOpenFreemium$12/moYesNoWebStable
HumaaansFounded 2018LowOpenFree—YesNoWebStable
FlaticonFounded 2013LowContestedFreemium$10/moYesNoWebStable
Blush Illustration AIFounded 2020 · San Francisco, United StatesModerateOpenFreemium—YesNoWebStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Storyset exposes to builders and the verticals it currently serves.

AI Capabilities
Illustration Generation
Industry Verticals
Design
Tagged

Storyset shows up when builders search for these

illustrationsSVGfreecustomizableFigma-plugin
Similar tools · Design

Alternatives to Storyset

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Undraw

Open-source illustrations for every project, free forever

★ 4.6Opportunity Low
Free
Design
Blush Design

Customizable illustrations by independent artists

★ 4.5Opportunity Low
Freemium
Design
Humaaans

Mix-and-match people illustration library for any design

★ 4.5Opportunity Low
Free
Design
Flaticon

The largest database of free icons, 16M+ icons

★ 4.5Opportunity Low
Freemium
Design
Blush Illustration AI

Customizable illustration packs for designers

★ 4.3Opportunity Moderate
Freemium
Design
Google Fonts

The world's largest free font library: 1,500+ fonts

★ 4.8Opportunity Low
Free
Featured in
Questions

Storyset: common questions

Is Storyset free?

Storyset has a free tier, with paid plans.

What are the best alternatives to Storyset?

The closest alternatives to Storyset that are still running, matched on the AI capabilities, uses and audience they share, are Undraw, Blush Design, Humaaans, Flaticon, and Blush Illustration AI.

Is Storyset still running?

Yes. As of 1 November 2026, FalcoScan lists Storyset as operating at storyset.com.

Where is Storyset based?

Storyset is headquartered in Málaga, Spain.

Does Storyset have an API?

FalcoScan's records show no public API for Storyset.

Who is Storyset for?

Storyset is built for designers and developers.

How do I sign in to Storyset?

Sign in on Storyset's own website, storyset.com. FalcoScan reviews Storyset but does not run its accounts, so logins, passwords and billing are handled by Storyset directly.

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