Marketing

Audiense

Deep audience intelligence platform

Visit Audiense
★4.3ratingPricing · PaidRising
The FalcoScan Intel PanelAudiense · Marketing
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.3
of 5 · FalcoScan rating

Marketing AI has a narrow moat on average, from the moat scores of its rated products. What protects Marketing AI tools, and the widest moats

The Brief

What Audiense does

Audiense is an audience intelligence platform that combines Elevar, Buxton, and Audiense. Audiense Action is an AI campaign companion for marketers, and Audiense Discover covers audience research and campaign design across Instagram, X, Facebook, LinkedIn, TikTok, and more. Audiense In-Person, formerly Buxton, provides location intelligence and location strategies. Audiense Online, formerly Elevar, provides server-side tracking that captures nearly 100% of conversions, with support for 50+ destinations including Meta and GA4 through a Shopify app or API. Audiense Data Services provides data for use in customer systems through APIs and MCPs. Target users include consumer brands, marketers, data and analytics teams, agencies, and private equity firms. The page does not state any prices and offers a free trial.

How Audiense compares with its closest alternatives

1 of the 5 closest alternatives has a free plan; Audiense does not. Among the 2 that list a starting price, the cheapest is Blueshift at $1250 a month and the median is $20625. 4 of the 5 offer an API, as Audiense does. Audiense offers a web app. Of the alternatives, all 5 offer a web app. Audiense was founded in 2012; the alternatives were founded between 2007 and 2021, 1 of them earlier. Audiense is based in Madrid, Spain; none of the 3 alternatives with a known headquarters is in Spain. They are in the United States.

Market position · Marketing

How Audiense compares in Marketing

Audiense has moderate opportunity and sits in the bottom third of 291 live Marketing tools on FalcoScan. Across Marketing, the average opportunity score is 60.3 and the average saturation score 48.7. FalcoScan rates Audiense's own market position as contested. 38 of the 291 operating Marketing tools have hot momentum, and FalcoScan has recorded 11 shutdowns in the category.

Audiense compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
AudienseFounded 2012 · Madrid, SpainModerateContestedPaid—NoYesWeb, APIRising
ForeplayFounded 2021 · Remote-firstModerateOpenFreemium—YesNoWeb, ExtensionHot
6senseFounded 2013 · San Francisco, United StatesHighOpenPaid$40000/moNoYesWebRising
DemandbaseFounded 2007 · San Francisco, United StatesModerateContestedPaid—NoYesWebStable
PathFactoryFounded 2014ModerateContestedPaid—NoYesWebStable
BlueshiftFounded 2014 · San Francisco, United StatesModerateContestedPaid$1250/moNoYesWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Marketing.

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What it ships with

Capabilities & who uses it

The capabilities Audiense exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData ExtractionSemantic Search
Industry Verticals
MarketingMediaFinance
Tagged

Audiense shows up when builders search for these

audienceintelligencesegmentation
Similar tools · Marketing

Alternatives to Audiense

Products still running that do the same job, from the marketing market and related ones, closest match first.

See the Marketing market
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Foreplay

Ad creative discovery and inspiration

★ 4.4Opportunity Moderate
Freemium
Marketing
6sense

Revenue AI for B2B marketing and sales

★ 4.3Opportunity High
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Marketing
Demandbase

AI-powered go-to-market platform

★ 4.2Opportunity Moderate
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Marketing
PathFactory

AI content intelligence for B2B

★ 4.1Opportunity Moderate
Paid
Marketing
Blueshift

AI-first customer data platform

★ 4.2Opportunity Moderate
Paid
Marketing
Quantcast

AI audience intelligence and programmatic

★ 4.2Opportunity Moderate
Paid
Featured in
Questions

Audiense: common questions

Is Audiense free?

No. Audiense is a paid product.

What are the best alternatives to Audiense?

The closest alternatives to Audiense that are still running, matched on the AI capabilities, uses and audience they share, are Foreplay, 6sense, Demandbase, PathFactory, and Blueshift.

Is Audiense still running?

Yes. As of 2 November 2026, FalcoScan lists Audiense as operating at audiense.com.

Where is Audiense based?

Audiense is headquartered in Madrid, Spain.

Does Audiense have an API?

Yes. Audiense offers an API.

Who is Audiense for?

Audiense is built for marketers, agencies, and enterprises.

How do I sign in to Audiense?

Sign in on Audiense's own website, audiense.com. FalcoScan reviews Audiense but does not run its accounts, so logins, passwords and billing are handled by Audiense directly.

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