Clay pulls data from 75+ sources and uses AI to enrich leads, write personalized outreach, and automate entire GTM workflows. The fastest-growing sales intelligence tool of 2024–2025.
How Clay compares with its closest alternatives
All 5 closest alternatives have a free plan, as Clay does. Among the 4 that list a starting price, the cheapest is Apollo.io at $49 a month and the median is $89. Clay starts at $149 a month, above that median. 2 of the 5 offer an API, as Clay does. Clay offers a web app. Of the alternatives, all 5 offer a web app. Clay was founded in 2021; the alternatives were founded between 2015 and 2024, 1 of them earlier. Clay is based in New York, United States; all the 3 alternatives with a known headquarters are in the United States too.
Market position · Agents
How Clay compares in Agents
Clay has high opportunity and sits in the middle third of 423 live Agents tools on FalcoScan. Across Agents, the average opportunity score is 72.6 and the average saturation score 31.5. FalcoScan rates Clay's own market position as contested. 179 of the 423 operating Agents tools have hot momentum, and FalcoScan has recorded 15 shutdowns in the category.
Clay compared with its closest alternatives
Product
Opportunity
Saturation
Pricing
Pricing from
Free plan
API
Platforms
Momentum
ClayFounded 2021 · New York, United States
High
Contested
Freemium
$149/mo
Yes
Yes
Web
Hot
Apollo.ioFounded 2015 · San Francisco, United States
Clay has a free tier, with paid plans from $149 a month.
What are the best alternatives to Clay?
The closest alternatives to Clay that are still running, matched on the AI capabilities, uses and audience they share, are Apollo.io, Buzz.ai, Naoma, Pancake, and Youkti.
Is Clay still running?
Yes. As of 2 November 2026, FalcoScan lists Clay as operating at clay.com.
Where is Clay based?
Clay is headquartered in New York, United States.
Does Clay have an API?
Yes. Clay offers an API.
Who is Clay for?
Clay is built for sales teams, growth hackers, revenue ops, and founders.
How do I sign in to Clay?
Sign in on Clay's own website, clay.com. FalcoScan reviews Clay but does not run its accounts, so logins, passwords and billing are handled by Clay directly.