SalesEditor's Pick

Apollo.io

The all-in-one sales intelligence and engagement platform

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★4.6ratingPricing · Freemium from $49/moHot
The FalcoScan Intel PanelApollo.io · Sales
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Hot
Market trend
Rating
4.6
of 5 · FalcoScan rating

Sales AI has a narrow moat on average, from the moat scores of its rated products. What protects Sales AI tools, and the widest moats

The Brief

What Apollo.io does

Apollo.io combines a 275M+ contact database with AI-powered outreach sequences, lead scoring, and CRM sync. The go-to sales prospecting tool for B2B teams of every size.

How Apollo.io compares with its closest alternatives

3 of the 5 closest alternatives have a free plan, as Apollo.io does. Among the 4 that list a starting price, the cheapest is Rocketreach at $53 a month and the median is $92. Apollo.io starts at $49 a month, below that median. 3 of the 5 offer an API, as Apollo.io does. Apollo.io offers a web app and a browser extension. Of the alternatives, all 5 offer a web app and 3 offer a browser extension. Apollo.io was founded in 2015; the alternatives were founded between 2015 and 2026. Apollo.io is based in San Francisco, United States; all the 3 alternatives with a known headquarters are in the United States too.

Market position · Sales

How Apollo.io compares in Sales

Apollo.io has moderate opportunity and sits in the bottom third of 286 live Sales tools on FalcoScan. Across Sales, the average opportunity score is 64.4 and the average saturation score 45. FalcoScan rates Apollo.io's own market position as contested. 73 of the 286 operating Sales tools have hot momentum, and FalcoScan has recorded 7 shutdowns in the category.

Apollo.io compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Apollo.ioFounded 2015 · San Francisco, United StatesModerateContestedFreemium$49/moYesYesWeb, ExtensionHot
Regie.aiFounded 2021 · San Francisco, United StatesModerateContestedPaid$59/moNoNoWeb, ExtensionRising
RocketreachFounded 2015 · Bellevue, United StatesLowCrowdedFreemium$53/moYesYesWeb, ExtensionStable
Seamless.aiFounded 2015 · Columbus, United StatesLowContestedFreemium$125/moYesYesWeb, ExtensionRising
AmiModerateContestedPaid$250/moNoNoWebStable
ConnectVaultFounded 2026ModerateContestedFreemium—YesYesWeb, API, MobileStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Sales.

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What it ships with

Capabilities & who uses it

The capabilities Apollo.io exposes to builders and the verticals it currently serves.

AI Capabilities
Lead ScoringPersonalizationData Enrichment
Industry Verticals
SalesTechnology
Tagged

Apollo.io shows up when builders search for these

sales-intelligenceprospectingsequencescrmdatabase
Similar tools · Sales

Alternatives to Apollo.io

Products still running that do the same job, from the sales market and related ones, closest match first.

See the Sales market
Writing
Regie.ai

AI sales content platform for SDR teams

★ 4.4Opportunity Moderate
Paid
Sales
Rocketreach

Find contact info for 700M professionals and companies worldwide

★ 4.3Opportunity Low
Freemium
Sales
Seamless.ai

Real-time B2B contact data and sales prospecting with AI

★ 4.3Opportunity Low
Freemium
Sales
Ami

An AI agent that finds prospects and runs outbound email and LinkedIn outreach

Opportunity Moderate
Paid
Sales
ConnectVault

AI networking agent and personal CRM. Free on Android and web.

Opportunity Moderate
Freemium
Sales
Pancake

AI agent that finds B2B prospects and runs outreach

Opportunity Moderate
Paid
Featured in
Questions

Apollo.io: common questions

Is Apollo.io free?

Apollo.io has a free tier, with paid plans from $49 a month.

What are the best alternatives to Apollo.io?

The closest alternatives to Apollo.io that are still running, matched on the AI capabilities, uses and audience they share, are Regie.ai, Rocketreach, Seamless.ai, Ami, and ConnectVault.

Is Apollo.io still running?

Yes. As of 2 November 2026, FalcoScan lists Apollo.io as operating at apollo.io.

Where is Apollo.io based?

Apollo.io is headquartered in San Francisco, United States.

Does Apollo.io have an API?

Yes. Apollo.io offers an API.

Who is Apollo.io for?

Apollo.io is built for sdrs, sales teams, and founders.

How do I sign in to Apollo.io?

Sign in on Apollo.io's own website, apollo.io. FalcoScan reviews Apollo.io but does not run its accounts, so logins, passwords and billing are handled by Apollo.io directly.

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