Coolors generates beautiful color palettes in seconds — press spacebar and a new palette appears. AI features include image color extraction, palette refinement, and accessibility checking. Used by 5M+ designers worldwide.
How Coolors compares with its closest alternatives
All 5 closest alternatives have a free plan, as Coolors does. Only Playground v3 lists a starting price, $12 a month. 2 of the 5 offer an API; FalcoScan's records show none for Coolors. Coolors offers a web app. Of the alternatives, all 5 offer a web app. Coolors was founded in 2012; the alternatives were founded between 2019 and 2022. The alternatives with a known headquarters are in the United States and Australia.
Market position · Image
How Coolors compares in Image
Coolors has low opportunity and sits in the bottom third of 459 live Image tools on FalcoScan. Across Image, the average opportunity score is 49.1 and the average saturation score 52.4. FalcoScan rates Coolors's own market position as contested. 67 of the 459 operating Image tools have hot momentum, and FalcoScan has recorded 16 shutdowns in the category.
Coolors has a free tier, with paid plans from $4 a month.
What are the best alternatives to Coolors?
The closest alternatives to Coolors that are still running, matched on the AI capabilities, uses and audience they share, are Khroma, Realtime Colors, Playground v3, Canva Dream Lab, and Luma Photon.
Is Coolors still running?
Yes. As of 1 November 2026, FalcoScan lists Coolors as operating at coolors.co.
Does Coolors have an API?
FalcoScan's records show no public API for Coolors.
Who is Coolors for?
Coolors is built for designers and marketers.
How do I sign in to Coolors?
Sign in on Coolors's own website, coolors.co. FalcoScan reviews Coolors but does not run its accounts, so logins, passwords and billing are handled by Coolors directly.