Image

D-ID

Bring still photos to life with AI-animated talking avatars

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★4.4rating71 viewsPricing · Freemium from $6/moRising
The FalcoScan Intel PanelD-ID · Image
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.4
of 5 · FalcoScan rating

Image AI has no moat to speak of on average, from the moat scores of its rated products. What protects Image AI tools, and the widest moats

The Brief

What D-ID does

D-ID animates any still photo into a talking, moving AI avatar using text or audio input. Generate talking portraits, customer-facing AI agents, and personalized video messages at scale. Used by 200,000+ businesses worldwide.

How D-ID compares with its closest alternatives

4 of the 5 closest alternatives have a free plan, as D-ID does. Among the 3 that list a starting price, the cheapest is Synthesia Video at $22 a month and the median is $24. D-ID starts at $6 a month, below that median. 4 of the 5 offer an API, as D-ID does. D-ID offers a web app. Of the alternatives, all 5 offer a web app. D-ID was founded in 2018; the alternatives were founded between 2017 and 2023, 1 of them earlier. D-ID is based in Tel Aviv, Israel; none of its 5 alternatives is in Israel. They are in the United States, the United Kingdom, India and elsewhere.

Market position · Image

How D-ID compares in Image

D-ID has low opportunity and sits in the bottom third of 472 live Image tools on FalcoScan. Across Image, the average opportunity score is 49.2 and the average saturation score 52.4. FalcoScan rates D-ID's own market position as contested. 67 of the 472 operating Image tools have hot momentum, and FalcoScan has recorded 16 shutdowns in the category.

D-ID compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
D-IDFounded 2018 · Tel Aviv, IsraelLowContestedFreemium$6/moYesYesWeb, APIRising
HeyGenFounded 2020 · San Francisco, United StatesModerateContestedFreemium$24/moYesYesWeb, APIHot
Synthesia VideoFounded 2017 · London, United KingdomHighContestedPaid$22/moNoYesWeb, APIHot
AkoolFounded 2023 · San Jose, United StatesHighContestedFreemium$30/moYesYesWeb, APIHot
DubverseFounded 2021 · Bangalore, IndiaHighOpenFreemium—YesYesWebHot
Canva AI VideoFounded 2022 · Sydney, AustraliaModerateCrowdedFreemium—YesNoWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Image.

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What it ships with

Capabilities & who uses it

The capabilities D-ID exposes to builders and the verticals it currently serves.

AI Capabilities
Avatar GenerationLip SyncVoice Cloning
Industry Verticals
MarketingEntertainmentE Learning
Tagged

D-ID shows up when builders search for these

animated-avatarstalking-photosAI-agentsvideopersonalization
Similar tools · Image

Alternatives to D-ID

Products still running that do the same job, from the image market and related ones, closest match first.

See the Image market
Image
HeyGen

AI avatar videos and image-based video generation

★ 4.6Opportunity Moderate
Freemium
Video
Synthesia Video

Enterprise AI video creation at scale with 230+ avatars

★ 4.6Opportunity High
Paid
Video
Akool

Real-time AI face swap and personalized video at enterprise scale

★ 4.4Opportunity High
Freemium
Video
Dubverse

AI video dubbing and localization into 30+ languages

★ 4.4Opportunity High
Freemium
Image
Canva AI Video

AI video generation inside Canva

★ 4.3Opportunity Moderate
Freemium
Image
Bgrem Background AI

Remove and replace video and image backgrounds

★ 4.2Opportunity Moderate
Freemium
Featured in
Questions

D-ID: common questions

Is D-ID free?

D-ID has a free tier, with paid plans from $6 a month.

What are the best alternatives to D-ID?

The closest alternatives to D-ID that are still running, matched on the AI capabilities, uses and audience they share, are HeyGen, Synthesia Video, Akool, Dubverse, and Canva AI Video.

Is D-ID still running?

Yes. As of 2 November 2026, FalcoScan lists D-ID as operating at d-id.com.

Where is D-ID based?

D-ID is headquartered in Tel Aviv, Israel.

Does D-ID have an API?

Yes. D-ID offers an API.

Who is D-ID for?

D-ID is built for marketers, creators, and enterprises.

How do I sign in to D-ID?

Sign in on D-ID's own website, d-id.com. FalcoScan reviews D-ID but does not run its accounts, so logins, passwords and billing are handled by D-ID directly.

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