What Drift does
Drift is an iOS app for tracking friendships, habits and goals without relying on streaks, with Android listed as coming soon. It is for people who want to stay close to friends and keep making steady progress. Features named on the site include a momentum score with a weekly report, check-ins by mood, note, photo or voice note, context-based nudges, Deep Insights on patterns, weekly experiments, a Letter to Future Me, Apple Health, Screen Time and Calendar sync, and home screen widgets. The free version is capped at five items. Drift Pro costs $5.99 a month or $49.99 a year with a 7-day free trial, removing the cap and adding a reflective companion.
How Drift compares with its closest alternatives
2 of the 5 closest alternatives have a free plan, as Drift does. 1 of the 5 offers an API. Drift offers a mobile app. Of the 2 alternatives with platforms on record, none offers a mobile app. Drift was founded in 2025; the alternatives were founded between 2019 and 2026, 3 of them earlier. Drift is based in Singapore; all its 5 alternatives are in Singapore too.