WritingEditor's Pick

Eleven Labs

The most realistic AI voice generation platform on earth

★4.8rating164 viewsPricing · Freemium from $22/moHot
The FalcoScan Intel PanelEleven Labs · Writing
Data updated 1 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Hot
Market trend
Rating
4.8
of 5 · FalcoScan rating

Writing AI has no moat to speak of on average, from the moat scores of its rated products. What protects Writing AI tools, and the widest moats

The Brief

What Eleven Labs does

ElevenLabs produces the most natural-sounding AI voices available. Clone any voice in seconds, generate full audiobooks, and create multilingual dubbing that preserves your original voice — a breakthrough for content creators worldwide.

How Eleven Labs compares with its closest alternatives

4 of the 5 closest alternatives have a free plan, as Eleven Labs does. Among the 4 that list a starting price, the cheapest is Gradium at $13 a month and the median is $64. Eleven Labs starts at $22 a month, below that median. 2 of the 5 offer an API, as Eleven Labs does. Eleven Labs offers a web app. Of the 4 alternatives with platforms on record, all 4 offer a web app. Eleven Labs was founded in 2022; the alternatives were founded between 2017 and 2025, 3 of them earlier. Eleven Labs is based in London, United Kingdom; none of the 4 alternatives with a known headquarters is in the United Kingdom. They are in India, the United States and France.

Market position · Writing

How Eleven Labs compares in Writing

Eleven Labs has moderate opportunity and sits in the top third of 327 live Writing tools on FalcoScan. Across Writing, the average opportunity score is 39.5 and the average saturation score 64.8. FalcoScan rates Eleven Labs's own market position as contested. 23 of the 327 operating Writing tools have hot momentum, and FalcoScan has recorded 20 shutdowns in the category.

Eleven Labs compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Eleven LabsFounded 2022 · London, United KingdomModerateContestedFreemium$22/moYesYesWeb, APIHot
Murf AIFounded 2020 · Bangalore, IndiaLowContestedFreemium$29/moYesNoWebRising
Speechify StudioFounded 2017ModerateCrowdedPaid$99/moNoNoWebRising
SpeechifyFounded 2017 · San Francisco, United StatesModerateContestedFreemium$139/moYesNoWeb, Mobile, ExtensionHot
Fish AudioFounded 2023 · San Francisco, United StatesHighOpenFreemium—YesYesAPIRising
GradiumFounded 2025 · Paris, FranceHighContestedFreemium$13/moYesYesWeb, APIHot

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Writing.

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What it ships with

Capabilities & who uses it

The capabilities Eleven Labs exposes to builders and the verticals it currently serves.

AI Capabilities
Voice SynthesisVoice CloningMultilingual
Industry Verticals
MediaEntertainmentE Learning
Tagged

Eleven Labs shows up when builders search for these

voice-cloningtext-to-speechaudiobooksdubbingmultilingual
Similar tools · Writing

Alternatives to Eleven Labs

Products still running that do the same job, from the writing market and related ones, closest match first.

See the Writing market
Writing
Murf AI

Studio-quality AI voiceovers for any written content

★ 4.5Opportunity Low
Freemium
Voice
Speechify Studio

AI voiceover and voice cloning studio for professional content

★ 4.5Opportunity Moderate
Paid
Writing
Speechify

AI text-to-speech that reads any document aloud to you

★ 4.5Opportunity Moderate
Freemium
Voice
Fish Audio

Open-source voice cloning and TTS

Opportunity High
Freemium
Voice
Gradium

Low-latency voice AI models for speech synthesis, transcription and translation

Opportunity High
Freemium
Voice
Speechka

Real-time voice translation that keeps your own voice

Opportunity Moderate
Paid
Featured in
Questions

Eleven Labs: common questions

Is Eleven Labs free?

Eleven Labs has a free tier, with paid plans from $22 a month.

What are the best alternatives to Eleven Labs?

The closest alternatives to Eleven Labs that are still running, matched on the AI capabilities, uses and audience they share, are Murf AI, Speechify Studio, Speechify, Fish Audio, and Gradium.

Is Eleven Labs still running?

Yes. As of 1 November 2026, FalcoScan lists Eleven Labs as operating at elevenlabs.io.

Where is Eleven Labs based?

Eleven Labs is headquartered in London, United Kingdom.

Does Eleven Labs have an API?

Yes. Eleven Labs offers an API.

Who is Eleven Labs for?

Eleven Labs is built for creators, developers, and enterprises.

How do I sign in to Eleven Labs?

Sign in on Eleven Labs's own website, elevenlabs.io. FalcoScan reviews Eleven Labs but does not run its accounts, so logins, passwords and billing are handled by Eleven Labs directly.

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