Finance

Finmark FP&A

Financial modeling and planning platform for startups

Visit Finmark FP&A
Acquired★4.3ratingPricing · FreemiumHot

What happened to Finmark FP&A?

Finmark FP&A was acquired by BILL in 2022.

BILL completed its Finmark acquisition on Nov 16, 2022. finmark.com now redirects to bill.com; third-party sites report the standalone app was retired Apr 1, 2026.

Source: investor.bill.com ↗Its AI Graveyard record →AI products shut down or acquired in 2022 →

The FalcoScan Intel PanelFinmark FP&A · Finance
Data updated 2 November 2026
Opportunity
High
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Hot
Market trend
Rating
4.3
of 5 · FalcoScan rating

Finance AI has a narrow moat on average, from the moat scores of its rated products. What protects Finance AI tools, and the widest moats

The Brief

What Finmark FP&A does

Finmark connects to your data sources and provides automated financial models, fundraising projections, and scenario planning for startups. The AI generates investor-ready financial reports and tracks runway in real time.

How Finmark FP&A compares with its closest alternatives

1 of the 5 closest alternatives has a free plan, as Finmark FP&A does. All 5 offer an API, as Finmark FP&A does. Finmark FP&A offers a web app. Of the 4 alternatives with platforms on record, all 4 offer a web app. Finmark FP&A was founded in 2020; the alternatives were founded between 1999 and 2021, 4 of them earlier. Finmark FP&A is based in Raleigh, United States; all the 2 alternatives with a known headquarters are in the United States too.

Market position · Finance

How Finmark FP&A compares in Finance

Finmark FP&A has high opportunity and sits in the top third of 392 live Finance tools on FalcoScan. Across Finance, the average opportunity score is 68.5 and the average saturation score 34.9. FalcoScan rates Finmark FP&A's own market position as open. 76 of the 392 operating Finance tools have hot momentum, and FalcoScan has recorded 6 shutdowns in the category.

Finmark FP&A compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Finmark FP&AFounded 2020 · Raleigh, United StatesHighOpenFreemium—YesYesWeb, APIHot
Pulley FinancialsFounded 2019 · San Francisco, United StatesHighOpenFreemium—YesYesWeb, APIHot
DatarailsFounded 2018 · New York, United StatesHighOpenPaid—NoYesWeb, APIHot
Planful AIFounded 2007HighOpenPaid—NoYesWeb, APIRising
Sievert AIFounded 2021HighOpenPaid—NoYesWeb, APIHot
Finicity Open BankingFounded 1999HighOpenPaid—NoYesAPIRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Finance.

See them free for 7 days
What it ships with

Capabilities & who uses it

The capabilities Finmark FP&A exposes to builders and the verticals it currently serves.

AI Capabilities
Data ExtractionPredictive AnalyticsClassification
Industry Verticals
StartupVenture BackedSaas
Similar tools · Finance

Alternatives to Finmark FP&A

Products still running that do the same job, from the finance market and related ones, closest match first.

See the Finance market
Finance
Pulley Financials

AI cap table management and financial modeling for startups

★ 4.5Opportunity High
Freemium
Finance
Datarails

AI-powered FP&A platform for Excel-based finance teams

★ 4.4Opportunity High
Paid
Finance
Planful AI

Enterprise financial planning and analysis platform

★ 4.1Opportunity High
Paid
Finance
Sievert AI

AI credit underwriting and risk assessment for lenders

★ 4.5Opportunity High
Paid
Finance
Finicity Open Banking

AI-powered open banking data platform for financial services

★ 4.1Opportunity High
Paid
Finance
Xero AI Books

AI-enhanced cloud accounting for small businesses

★ 4.1Opportunity Moderate
Freemium
Featured in
Questions

Finmark FP&A: common questions

Is Finmark FP&A still running?

Finmark FP&A was acquired by BILL in 2022. BILL completed its Finmark acquisition on Nov 16, 2022. finmark.com now redirects to bill.com; third-party sites report the standalone app was retired Apr 1, 2026.

Who acquired Finmark FP&A?

BILL acquired Finmark FP&A in 2022 (investor.bill.com).

Source: investor.bill.com ↗

Is Finmark FP&A free?

Finmark FP&A has a free tier, with paid plans.

What are the best alternatives to Finmark FP&A?

The closest alternatives to Finmark FP&A that are still running, matched on the AI capabilities, uses and audience they share, are Pulley Financials, Datarails, Planful AI, Sievert AI, and Finicity Open Banking.

Where is Finmark FP&A based?

Finmark FP&A is headquartered in Raleigh, United States.

Does Finmark FP&A have an API?

Yes. Finmark FP&A offers an API.

Who is Finmark FP&A for?

Finmark FP&A is built for startup founders, cfos, and investors.

How do I sign in to Finmark FP&A?

Sign in on Finmark FP&A's own website, bill.com. FalcoScan reviews Finmark FP&A but does not run its accounts, so logins, passwords and billing are handled by Finmark FP&A directly.

Back to Browse