Finance

Pulley Financials

AI cap table management and financial modeling for startups

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★4.5ratingPricing · FreemiumHot
The FalcoScan Intel PanelPulley Financials · Finance
Data updated 1 November 2026
Opportunity
High
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Hot
Market trend
Rating
4.5
of 5 · FalcoScan rating

Finance AI has a narrow moat on average, from the moat scores of its rated products. What protects Finance AI tools, and the widest moats

The Brief

What Pulley Financials does

Pulley provides AI-assisted cap table management, 409A valuations, and scenario modeling for startups. The AI runs automatic dilution calculations and models fundraising scenarios to help founders understand their equity position.

How Pulley Financials compares with its closest alternatives

1 of the 5 closest alternatives has a free plan, as Pulley Financials does. All 5 offer an API, as Pulley Financials does. Pulley Financials offers a web app. Of the 4 alternatives with platforms on record, all 4 offer a web app. Pulley Financials was founded in 2019; the alternatives were founded between 1999 and 2021, 3 of them earlier. Pulley Financials is based in San Francisco, United States; all the 2 alternatives with a known headquarters are in the United States too.

Market position · Finance

How Pulley Financials compares in Finance

Pulley Financials has high opportunity and sits in the top third of 392 live Finance tools on FalcoScan. Across Finance, the average opportunity score is 68.5 and the average saturation score 34.9. FalcoScan rates Pulley Financials's own market position as open. 76 of the 392 operating Finance tools have hot momentum, and FalcoScan has recorded 6 shutdowns in the category.

Pulley Financials compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Pulley FinancialsFounded 2019 · San Francisco, United StatesHighOpenFreemium—YesYesWeb, APIHot
Finmark FP&AFounded 2020 · Raleigh, United StatesHighOpenFreemium—YesYesWeb, APIHot
DatarailsFounded 2018 · New York, United StatesHighOpenPaid—NoYesWeb, APIHot
Planful AIFounded 2007HighOpenPaid—NoYesWeb, APIRising
Sievert AIFounded 2021HighOpenPaid—NoYesWeb, APIHot
Finicity Open BankingFounded 1999HighOpenPaid—NoYesAPIRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Finance.

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What it ships with

Capabilities & who uses it

The capabilities Pulley Financials exposes to builders and the verticals it currently serves.

AI Capabilities
Data ExtractionClassificationPredictive Analytics
Industry Verticals
StartupVenture BackedSaas
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Alternatives to Pulley Financials

Products still running that do the same job, from the finance market and related ones, closest match first.

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Finmark FP&A

Financial modeling and planning platform for startups

★ 4.3Opportunity High
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Datarails

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★ 4.4Opportunity High
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Planful AI

Enterprise financial planning and analysis platform

★ 4.1Opportunity High
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Sievert AI

AI credit underwriting and risk assessment for lenders

★ 4.5Opportunity High
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Finicity Open Banking

AI-powered open banking data platform for financial services

★ 4.1Opportunity High
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Xero AI Books

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★ 4.1Opportunity Moderate
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Featured in
Questions

Pulley Financials: common questions

Is Pulley Financials free?

Pulley Financials has a free tier, with paid plans.

What are the best alternatives to Pulley Financials?

The closest alternatives to Pulley Financials that are still running, matched on the AI capabilities, uses and audience they share, are Finmark FP&A, Datarails, Planful AI, Sievert AI, and Finicity Open Banking.

Is Pulley Financials still running?

Yes. As of 1 November 2026, FalcoScan lists Pulley Financials as operating at pulley.com.

Where is Pulley Financials based?

Pulley Financials is headquartered in San Francisco, United States.

Does Pulley Financials have an API?

Yes. Pulley Financials offers an API.

Who is Pulley Financials for?

Pulley Financials is built for startup founders, cfos, and legal teams.

How do I sign in to Pulley Financials?

Sign in on Pulley Financials's own website, pulley.com. FalcoScan reviews Pulley Financials but does not run its accounts, so logins, passwords and billing are handled by Pulley Financials directly.

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