Finance

Pulley

Modern cap table management built for founders

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★4.6ratingPricing · PaidHot
The FalcoScan Intel PanelPulley · Finance
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Hot
Market trend
Rating
4.6
of 5 · FalcoScan rating

Finance AI has a narrow moat on average, from the moat scores of its rated products. What protects Finance AI tools, and the widest moats

The Brief

What Pulley does

Pulley is the founder-friendly Carta alternative — simpler cap table management, scenario modeling, and 409A valuations at a fraction of the cost. Backed by YC.

How Pulley compares with its closest alternatives

2 of the 5 closest alternatives have a free plan; Pulley does not. All 5 offer an API; FalcoScan's records show none for Pulley. Pulley offers a web app. Of the alternatives, all 5 offer a web app. Pulley was founded in 2019; the alternatives were founded between 2012 and 2020, 2 of them earlier. Pulley is based in San Francisco, United States; all its 5 alternatives are in the United States too.

Market position · Finance

How Pulley compares in Finance

Pulley has moderate opportunity and sits in the middle third of 392 live Finance tools on FalcoScan. Across Finance, the average opportunity score is 68.5 and the average saturation score 34.9. FalcoScan rates Pulley's own market position as open. 76 of the 392 operating Finance tools have hot momentum, and FalcoScan has recorded 6 shutdowns in the category.

Pulley compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
PulleyFounded 2019 · San Francisco, United StatesModerateOpenPaid—NoNoWebHot
CartaFounded 2012 · San Francisco, United StatesModerateContestedPaid—NoYesWebRising
Carta Equity AIFounded 2012 · San Francisco, United StatesHighOpenFreemium—YesYesWebHot
Runway FP&AFounded 2019 · San Francisco, United StatesModerateContestedPaid—NoYesWebStable
FinmarkFounded 2020 · Raleigh, United StatesModerateOpenFreemium—YesYesWebHot
MosaicFounded 2019 · San Francisco, United StatesModerateContestedPaid—NoYesWebHot

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Finance.

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What it ships with

Capabilities & who uses it

The capabilities Pulley exposes to builders and the verticals it currently serves.

AI Capabilities
Scenario ModelingDocument Analysis
Industry Verticals
FinanceTechnology
Tagged

Pulley shows up when builders search for these

cap-tableequityfounder-friendlyyc409a
Similar tools · Finance

Alternatives to Pulley

Products still running that do the same job, from the finance market and related ones, closest match first.

See the Finance market
Finance
Carta

Equity management and cap table platform for startups

★ 4.5Opportunity Moderate
Paid
Finance
Carta Equity AI

Equity management and cap table platform

★ 4.4Opportunity High
Freemium
Finance
Runway FP&A

AI financial planning platform for startups

★ 4.6Opportunity Moderate
Paid
Finance
Finmark

Financial planning and reporting for startups

★ 4.4Opportunity Moderate
Freemium
Finance
Mosaic

Strategic finance platform for data-driven CFOs

★ 4.5Opportunity Moderate
Paid
Finance
Pilot

AI-powered bookkeeping service for startups

★ 4.5Opportunity High
Paid
Featured in
Questions

Pulley: common questions

Is Pulley free?

No. Pulley is a paid product.

What are the best alternatives to Pulley?

The closest alternatives to Pulley that are still running, matched on the AI capabilities, uses and audience they share, are Carta, Carta Equity AI, Runway FP&A, Finmark, and Mosaic.

Is Pulley still running?

Yes. As of 2 November 2026, FalcoScan lists Pulley as operating at pulley.com.

Where is Pulley based?

Pulley is headquartered in San Francisco, United States.

Does Pulley have an API?

FalcoScan's records show no public API for Pulley.

Who is Pulley for?

Pulley is built for founders and early stage startups.

How do I sign in to Pulley?

Sign in on Pulley's own website, pulley.com. FalcoScan reviews Pulley but does not run its accounts, so logins, passwords and billing are handled by Pulley directly.

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