Data

Fivetran

Automated data movement for the modern data stack

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★4.5ratingPricing · PaidStable
The FalcoScan Intel PanelFivetran · Data
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.5
of 5 · FalcoScan rating

Data AI has a wide moat on average, from the moat scores of its rated products. What protects Data AI tools, and the widest moats

The Brief

What Fivetran does

Fivetran is an automated data movement platform, described on the page as helping teams securely move, manage and transform data for analytics, operations and AI. Named features include SQL-based transformations that run in the destination on a schedule, activations that move warehouse data to business tools, a managed data lake service for Iceberg and Delta Lake, and replication from SaaS, database, SAP, streaming and file sources. The page also lists custom connectors, hybrid deployment, private networks, column hashing and a REST API. Compliance listed includes SOC 1 and SOC 2, GDPR, HIPAA BAA, ISO 27001, PCI DSS Level 1 and HITRUST. The page says it has 900+ sources and destinations, with named connectors including PostgreSQL, Salesforce, Oracle and Amazon S3. It gives no specific prices and links to a pricing section and a free plan.

How Fivetran compares with its closest alternatives

4 of the 5 closest alternatives have a free plan; Fivetran does not. Among the 2 that list a starting price, the cheapest is Hightouch at $350 a month and the median is $375. All 5 offer an API, as Fivetran does. Fivetran offers a web app. Of the alternatives, all 5 offer a web app. Fivetran was founded in 2012; the alternatives were founded between 2016 and 2021. Fivetran is based in San Francisco, United States; all the 3 alternatives with a known headquarters are in the United States too.

Market position · Data

How Fivetran compares in Data

Fivetran has low opportunity and sits in the bottom third of 405 live Data tools on FalcoScan. Across Data, the average opportunity score is 69.2 and the average saturation score 33.3. FalcoScan rates Fivetran's own market position as contested. 128 of the 405 operating Data tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.

Fivetran compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
FivetranFounded 2012 · San Francisco, United StatesLowContestedPaid—NoYesWebStable
AirbyteFounded 2020 · San Francisco, United StatesHighContestedFreemium—YesYesWeb, DesktopHot
Y42 Data PlatformFounded 2021HighOpenPaid$400/moNoYesWebRising
HightouchFounded 2020 · San Francisco, United StatesHighContestedFreemium$350/moYesYesWebHot
dbt CloudFounded 2016HighOpenFreemium—YesYesWebHot
Great ExpectationsFounded 2019 · San Francisco, United StatesModerateOpenFree—YesYesWeb, DesktopRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Data.

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What it ships with

Capabilities & who uses it

The capabilities Fivetran exposes to builders and the verticals it currently serves.

AI Capabilities
Mapping AutomationSchema Detection
Industry Verticals
TechnologyEnterprise
Tagged

Fivetran shows up when builders search for these

etldata-pipelineautomatedconnectorswarehouse
Similar tools · Data

Alternatives to Fivetran

Products still running that do the same job, from the data market and related ones, closest match first.

See the Data market
Data
Airbyte

Open-source data integration platform with 300+ connectors

★ 4.6Opportunity High
Freemium
Data
Y42 Data Platform

No-code cloud data integration and transformation

★ 4.2Opportunity High
Paid
Data
Hightouch

Reverse ETL platform to sync warehouse data to business tools

★ 4.5Opportunity High
Freemium
Data
dbt Cloud

The data transformation layer for modern analytics stacks

★ 4.7Opportunity High
Freemium
Data
Great Expectations

Open-source data validation and documentation framework

★ 4.5Opportunity Moderate
Free
Data
Monte Carlo

AI data observability to prevent data quality incidents

★ 4.5Opportunity Moderate
Paid
Featured in
Questions

Fivetran: common questions

Is Fivetran free?

No. Fivetran is a paid product.

What are the best alternatives to Fivetran?

The closest alternatives to Fivetran that are still running, matched on the AI capabilities, uses and audience they share, are Airbyte, Y42 Data Platform, Hightouch, dbt Cloud, and Great Expectations.

Is Fivetran still running?

Yes. As of 2 November 2026, FalcoScan lists Fivetran as operating at fivetran.com.

Where is Fivetran based?

Fivetran is headquartered in San Francisco, United States.

Does Fivetran have an API?

Yes. Fivetran offers an API.

Who is Fivetran for?

Fivetran is built for data engineers and analytics engineers.

How do I sign in to Fivetran?

Sign in on Fivetran's own website, fivetran.com. FalcoScan reviews Fivetran but does not run its accounts, so logins, passwords and billing are handled by Fivetran directly.

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