General Magic, rebranded from OpenSesame in February 2026, builds an AI workforce for insurance brokerages that handles quoting, underwriting support, servicing, renewals and claims intake entirely through SMS conversations. Its agents include Edward, an AI underwriting officer trained on carrier manuals and rate guides, and Ava and Peter, which handle customer and compliance conversations, all routing complex cases to licensed human brokers. The company says its texting agents cut insurance quote turnaround to about three minutes and reduce inbound call volume by roughly 30 percent, and it integrates with brokerages' existing AMS and CRM systems rather than replacing them.
Builder’s Brief
General Magic is a finance tool on Falcoscan. AI agents that run insurance quoting, service and claims over text. Falcoscan rates General Magic with an Opportunity score of 72/100, a Saturation score of 35/100, and a Wrapper-risk score of 12/100. Market signal: rising. General Magic is founded in 2024, currently at Seed stage. Pricing: Paid.
Market position · Finance
How General Magic compares in Finance
General Magic's opportunity score of 72 ranks #65 of 281 live Finance tools on Falcoscan, 5.4 points above the category average of 66.6. Its saturation score is 35/100, against a category average of 34.6. 71 of the 281 live Finance tools carry a hot signal, and Falcoscan has recorded 20 shutdowns in the category.
General Magic compared with top-rated Finance tools