Ghost is an open-source publishing platform for professional bloggers and newsletter writers, with memberships, subscriptions, and native AI writing tools built in.
How Ghost compares with its closest alternatives
3 of the 5 closest alternatives have a free plan; Ghost does not. Only Beehiiv lists a starting price, $39 a month. 4 of the 5 offer an API, as Ghost does. Ghost offers a web app. Of the alternatives, all 5 offer a web app. Ghost was founded in 2013; the alternatives were founded between 2010 and 2022, 1 of them earlier. Ghost is based in San Francisco, United States; all the 3 alternatives with a known headquarters are in the United States too.
Market position · Social
How Ghost compares in Social
Ghost has moderate opportunity and sits in the middle third of 251 live Social tools on FalcoScan. Across Social, the average opportunity score is 53.5 and the average saturation score 56.2. FalcoScan rates Ghost's own market position as contested. 16 of the 251 operating Social tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.
The closest alternatives to Ghost that are still running, matched on the AI capabilities, uses and audience they share, are Beehiiv, ConvertKit, Circle, Kajabi, and AuthoredUp.
Is Ghost still running?
Yes. As of 2 November 2026, FalcoScan lists Ghost as operating at ghost.org.
Where is Ghost based?
Ghost is headquartered in San Francisco, United States.
Does Ghost have an API?
Yes. Ghost offers an API.
Who is Ghost for?
Ghost is built for writers, creators, and journalists.
How do I sign in to Ghost?
Sign in on Ghost's own website, ghost.org. FalcoScan reviews Ghost but does not run its accounts, so logins, passwords and billing are handled by Ghost directly.