Writing

Grammarly

The gold standard AI writing assistant for grammar, tone, and clarity

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★4.8rating111 viewsPricing · Freemium from $12/moRising
The FalcoScan Intel PanelGrammarly · Writing
Data updated 1 November 2026
Opportunity
Low
Band
Saturation
Crowded
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.8
of 5 · FalcoScan rating

Writing AI has no moat to speak of on average, from the moat scores of its rated products. What protects Writing AI tools, and the widest moats

The Brief

What Grammarly does

Grammarly goes far beyond spellcheck — it catches grammar issues, adjusts tone, improves clarity, detects plagiarism, and now includes generative AI features like a Paraphraser and Humanizer. Works across 500,000+ apps and websites via browser extension.

How Grammarly compares with its closest alternatives

4 of the 5 closest alternatives have a free plan, as Grammarly does. Among the 2 that list a starting price, the cheapest is Writier at $6 a month and the median is $10.50. Grammarly starts at $12 a month, above that median. None of the 5 offers an API; FalcoScan's records show none for Grammarly. Grammarly offers a web app, a mobile app, a desktop app and a browser extension. Of the alternatives, all 5 offer a web app, none offers a mobile app, 1 offers a desktop app and 1 offers a browser extension. Grammarly was founded in 2009; the alternatives were founded between 2013 and 2022. Grammarly is based in San Francisco, United States; 1 of the 2 alternatives with a known headquarters is in the United States too, and the others in Israel.

Market position · Writing

How Grammarly compares in Writing

Grammarly has low opportunity and sits in the middle third of 327 live Writing tools on FalcoScan. Across Writing, the average opportunity score is 39.5 and the average saturation score 64.8. FalcoScan rates Grammarly's own market position as crowded. 23 of the 327 operating Writing tools have hot momentum, and FalcoScan has recorded 20 shutdowns in the category.

Grammarly compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
GrammarlyFounded 2009 · San Francisco, United StatesLowCrowdedFreemium$12/moYesNoWeb, Mobile, Desktop, ExtensionRising
Hemingway App OnlineFounded 2015 · Remote-firstModerateContestedFreemium—YesNoWebRising
Hemingway ProFounded 2013 · Remote-firstModerateContestedPaid—NoNoWeb, DesktopStable
WritierFounded 2022LowCrowdedFreemium$6/moYesNoWebStable
Wordtune EditorFounded 2020 · Tel Aviv, IsraelLowCrowdedFreemium—YesNoWeb, ExtensionStable
GammaFounded 2020 · San Francisco, United StatesModerateCrowdedFreemium$15/moYesNoWebHot

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Writing.

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What it ships with

Capabilities & who uses it

The capabilities Grammarly exposes to builders and the verticals it currently serves.

AI Capabilities
Grammar CorrectionTone DetectionText Generation
Industry Verticals
EducationMarketingEnterprise
Tagged

Grammarly shows up when builders search for these

grammareditingtoneclaritybrowser-extension
Similar tools · Writing

Alternatives to Grammarly

Products still running that do the same job, from the writing market and related ones, closest match first.

See the Writing market
Writing
Hemingway App Online

Write bold, clear prose instantly

★ 4.5Opportunity Moderate
Freemium
Writing
Hemingway Pro

Write bold, clear sentences, AI catches the rest

★ 4.4Opportunity Moderate
Paid
Writing
Writier

Distraction-free AI writing with real-time suggestions

★ 4.1Opportunity Low
Freemium
Writing
Wordtune Editor

AI rewriter for clearer communication

★ 4.4Opportunity Low
Freemium
Writing
Gamma

AI-powered presentations, documents, and webpages in minutes

★ 4.6Opportunity Moderate
Freemium
Writing
QuillBot

AI paraphrasing and rewriting that preserves your voice

★ 4.6Opportunity Low
Freemium
Featured in
Questions

Grammarly: common questions

Is Grammarly free?

Grammarly has a free tier, with paid plans from $12 a month.

What are the best alternatives to Grammarly?

The closest alternatives to Grammarly that are still running, matched on the AI capabilities, uses and audience they share, are Hemingway App Online, Hemingway Pro, Writier, Wordtune Editor, and Gamma.

Is Grammarly still running?

Yes. As of 1 November 2026, FalcoScan lists Grammarly as operating at grammarly.com.

Where is Grammarly based?

Grammarly is headquartered in San Francisco, United States.

Does Grammarly have an API?

FalcoScan's records show no public API for Grammarly.

Who is Grammarly for?

Grammarly is built for professionals, students, and marketers.

How do I sign in to Grammarly?

Sign in on Grammarly's own website, grammarly.com. FalcoScan reviews Grammarly but does not run its accounts, so logins, passwords and billing are handled by Grammarly directly.

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