Helium 10 provides keyword research, listing optimization, PPC, and market analytics — the most comprehensive Amazon seller toolkit used by 2M+ sellers.
How Helium 10 compares with its closest alternatives
3 of the 5 closest alternatives have a free plan, as Helium 10 does. Among the 3 that list a starting price, the cheapest is Jungle Scout at $49 a month and the median is $59. Helium 10 starts at $29 a month, below that median. 3 of the 5 offer an API, as Helium 10 does. Helium 10 offers a web app. Of the alternatives, 4 offer a web app. Helium 10 was founded in 2015; the alternatives were founded between 2014 and 2025, 1 of them earlier. Helium 10 is based in Irvine, United States; 1 of the 3 alternatives with a known headquarters is in the United States too, and the others in Singapore.
Market position · Ecommerce
How Helium 10 compares in Ecommerce
Helium 10 has moderate opportunity and sits in the bottom third of 300 live Ecommerce tools on FalcoScan. Across Ecommerce, the average opportunity score is 65.2 and the average saturation score 35.9. FalcoScan rates Helium 10's own market position as contested. 58 of the 300 operating Ecommerce tools have hot momentum, and FalcoScan has recorded 6 shutdowns in the category.
Helium 10 has a free tier, with paid plans from $29 a month.
What are the best alternatives to Helium 10?
The closest alternatives to Helium 10 that are still running, matched on the AI capabilities, uses and audience they share, are Merchant Spring, Jungle Scout, Promobrain, UniStop, and Loop Returns.
Is Helium 10 still running?
Yes. As of 2 November 2026, FalcoScan lists Helium 10 as operating at helium10.com.
Where is Helium 10 based?
Helium 10 is headquartered in Irvine, United States.
Does Helium 10 have an API?
Yes. Helium 10 offers an API.
Who is Helium 10 for?
Helium 10 is built for amazon sellers.
How do I sign in to Helium 10?
Sign in on Helium 10's own website, helium10.com. FalcoScan reviews Helium 10 but does not run its accounts, so logins, passwords and billing are handled by Helium 10 directly.