What Heron Data does
Heron is underwriting automation software for small business finance and insurance, serving funders, brokers, and insurers. For funders, named features include ISO and bank statement scrubbing, industry prediction, background checks, cashflow analytics, and credit policy decisioning. For brokers, it offers bank statement scrubbing, lender matching, automated submissions, and decision intake. For insurers, it offers email submission clearance, underwriting appetite checks, and PAS syncs. Heron syncs decisions to CRM systems such as Salesforce, HubSpot, and Zoho. The page does not state pricing. Visitors can book a demo or click Get Started.
How Heron Data compares with its closest alternatives
None of the 5 closest alternatives has a free plan, and neither does Heron Data. Only Financial Datasets lists a starting price, $200 a month. All 5 offer an API, as Heron Data does. Heron Data offers a web app. Of the 4 alternatives with platforms on record, all 4 offer a web app. Heron Data was founded in 2020; the alternatives were founded between 2018 and 2021, 2 of them earlier. The alternatives with a known headquarters are in the United States and Saudi Arabia.