Hotjar adds AI summaries to heatmaps and session recordings — explaining behavior patterns and suggesting CRO improvements instantly.
How Hotjar AI compares with its closest alternatives
3 of the 5 closest alternatives have a free plan, as Hotjar AI does. 2 of the 5 offer an API, as Hotjar AI does. Hotjar AI offers a web app. Of the alternatives, all 5 offer a web app. Hotjar AI was founded in 2014; the alternatives were founded between 2010 and 2025, 1 of them earlier. Hotjar AI is based in Saint Julian's, Malta; none of the 3 alternatives with a known headquarters is in Malta. They are in Japan and Singapore.
Market position · Marketing
How Hotjar AI compares in Marketing
Hotjar AI has low opportunity and sits in the bottom third of 291 live Marketing tools on FalcoScan. Across Marketing, the average opportunity score is 60.3 and the average saturation score 48.7. FalcoScan rates Hotjar AI's own market position as contested. 38 of the 291 operating Marketing tools have hot momentum, and FalcoScan has recorded 11 shutdowns in the category.
Hotjar AI has a free tier, with paid plans from $32 a month.
What are the best alternatives to Hotjar AI?
The closest alternatives to Hotjar AI that are still running, matched on the AI capabilities, uses and audience they share, are Optimizely AI, AnyMind Group, AhaCreator, IncuBrix, and KLAR.ai.
Is Hotjar AI still running?
Yes. As of 2 November 2026, FalcoScan lists Hotjar AI as operating at contentsquare.com.
Where is Hotjar AI based?
Hotjar AI is headquartered in Saint Julian's, Malta.
Does Hotjar AI have an API?
Yes. Hotjar AI offers an API.
Who is Hotjar AI for?
Hotjar AI is built for marketers and ux researchers.
How do I sign in to Hotjar AI?
Sign in on Hotjar AI's own website, contentsquare.com. FalcoScan reviews Hotjar AI but does not run its accounts, so logins, passwords and billing are handled by Hotjar AI directly.