Marketing

Hotjar Heatmaps

Heatmaps and session recordings for CRO

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★4.4ratingPricing · FreemiumRising
The FalcoScan Intel PanelHotjar Heatmaps · Marketing
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.4
of 5 · FalcoScan rating

Marketing AI has a narrow moat on average, from the moat scores of its rated products. What protects Marketing AI tools, and the widest moats

The Brief

What Hotjar Heatmaps does

Improve conversion rates by understanding where users click, move, and drop off.

How Hotjar Heatmaps compares with its closest alternatives

3 of the 5 closest alternatives have a free plan, as Hotjar Heatmaps does. All 5 offer an API, as Hotjar Heatmaps does. Hotjar Heatmaps offers a web app. Of the alternatives, all 5 offer a web app. Hotjar Heatmaps was founded in 2014; the alternatives were founded between 2003 and 2022, 4 of them earlier. Hotjar Heatmaps is based in Saint Julian's, Malta; none of its 5 alternatives is in Malta. They are in the United States and France.

Market position · Marketing

How Hotjar Heatmaps compares in Marketing

Hotjar Heatmaps has moderate opportunity and sits in the middle third of 291 live Marketing tools on FalcoScan. Across Marketing, the average opportunity score is 60.3 and the average saturation score 48.7. FalcoScan rates Hotjar Heatmaps's own market position as contested. 38 of the 291 operating Marketing tools have hot momentum, and FalcoScan has recorded 11 shutdowns in the category.

Hotjar Heatmaps compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Hotjar HeatmapsFounded 2014 · Saint Julian's, MaltaModerateContestedFreemium—YesYesWebRising
Amplitude Product AIFounded 2012 · San Francisco, United StatesModerateContestedFreemium—YesYesWebRising
PostHog Open Source AIFounded 2022 · San Francisco, United StatesHighOpenFreemium—YesYesWeb, Self-hostedStable
Semrush CopilotFounded 2008 · Boston, United StatesModerateContestedPaid—NoYesWebRising
ActiveCampaign PredictFounded 2003 · Chicago, United StatesModerateContestedPaid—NoYesWebRising
Agorapulse Social AIFounded 2011 · Paris, FranceModerateContestedFreemium—YesYesWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Marketing.

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What it ships with

Capabilities & who uses it

The capabilities Hotjar Heatmaps exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData Extraction
Industry Verticals
MarketingSoftware
Tagged

Hotjar Heatmaps shows up when builders search for these

heatmapsCROUX analytics
Similar tools · Marketing

Alternatives to Hotjar Heatmaps

Products still running that do the same job, from the marketing market and related ones, closest match first.

See the Marketing market
Marketing
Amplitude Product AI

Product analytics with AI insights

★ 4.5Opportunity Moderate
Freemium
Marketing
PostHog Open Source AI

Open-source product analytics and experimentation

★ 4.5Opportunity High
Freemium
Marketing
Semrush Copilot

AI SEO assistant and keyword research

★ 4.5Opportunity Moderate
Paid
Marketing
ActiveCampaign Predict

Predictive sending and lead scoring

★ 4.4Opportunity Moderate
Paid
Marketing
Agorapulse Social AI

Social media management with ROI tracking

★ 4.4Opportunity Moderate
Freemium
Marketing
Amplitude Growth AI

Product analytics for digital innovation

★ 4.4Opportunity High
Freemium
Featured in
Questions

Hotjar Heatmaps: common questions

Is Hotjar Heatmaps free?

Hotjar Heatmaps has a free tier, with paid plans.

What are the best alternatives to Hotjar Heatmaps?

The closest alternatives to Hotjar Heatmaps that are still running, matched on the AI capabilities, uses and audience they share, are Amplitude Product AI, PostHog Open Source AI, Semrush Copilot, ActiveCampaign Predict, and Agorapulse Social AI.

Is Hotjar Heatmaps still running?

Yes. As of 2 November 2026, FalcoScan lists Hotjar Heatmaps as operating at contentsquare.com.

Where is Hotjar Heatmaps based?

Hotjar Heatmaps is headquartered in Saint Julian's, Malta.

Does Hotjar Heatmaps have an API?

Yes. Hotjar Heatmaps offers an API.

Who is Hotjar Heatmaps for?

Hotjar Heatmaps is built for marketers and product teams.

How do I sign in to Hotjar Heatmaps?

Sign in on Hotjar Heatmaps's own website, contentsquare.com. FalcoScan reviews Hotjar Heatmaps but does not run its accounts, so logins, passwords and billing are handled by Hotjar Heatmaps directly.

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