ImageFX is Google's consumer AI image generation tool powered by Imagen — free to use with a Google account. Expressive chips suggest prompt variations and style adjustments. Clean interface, high-quality outputs, and no cost.
How ImageFX by Google compares with its closest alternatives
All 5 closest alternatives have a free plan, as ImageFX by Google does. Among the 3 that list a starting price, the cheapest is Grok Image Generation at $8 a month and the median is $9. 2 of the 5 offer an API; FalcoScan's records show none for ImageFX by Google. ImageFX by Google offers a web app. Of the alternatives, all 5 offer a web app. ImageFX by Google was founded in 2023; the alternatives were founded between 2008 and 2023, 2 of them earlier. ImageFX by Google is based in San Francisco, United States; 4 of its 5 alternatives are in the United States too, and the others in Germany.
Market position · Image
How ImageFX by Google compares in Image
ImageFX by Google has low opportunity and sits in the bottom third of 472 live Image tools on FalcoScan. Across Image, the average opportunity score is 49.2 and the average saturation score 52.4. FalcoScan rates ImageFX by Google's own market position as crowded. 67 of the 472 operating Image tools have hot momentum, and FalcoScan has recorded 16 shutdowns in the category.
ImageFX by Google compared with its closest alternatives
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ImageFX by GoogleFounded 2023 · San Francisco, United States
Yes. FalcoScan lists ImageFX by Google as free to use.
What are the best alternatives to ImageFX by Google?
The closest alternatives to ImageFX by Google that are still running, matched on the AI capabilities, uses and audience they share, are Gemini Image Generation, Grok Image Generation, Bing Image Creator, Fotor AI Art Generator, and Craiyon.
Is ImageFX by Google still running?
Yes. As of 2 November 2026, FalcoScan lists ImageFX by Google as operating at flow.google.com.
Where is ImageFX by Google based?
ImageFX by Google is headquartered in San Francisco, United States.
Does ImageFX by Google have an API?
FalcoScan's records show no public API for ImageFX by Google.
Who is ImageFX by Google for?
ImageFX by Google is built for creators and non designers.
How do I sign in to ImageFX by Google?
Sign in on ImageFX by Google's own website, flow.google.com. FalcoScan reviews ImageFX by Google but does not run its accounts, so logins, passwords and billing are handled by ImageFX by Google directly.