Video

Loom Video

Async video messaging with AI summaries and analytics

Website unavailableSee the AI Graveyard →
Acquired★4.6ratingPricing · Freemium from $15/moDeclining

What happened to Loom Video?

Loom Video was acquired by Atlassian in 2023.

Atlassian announced on 12 Oct 2023 that it was acquiring Loom, the async video messaging tool. Loom still runs under its own name as an Atlassian product, with AI features, as of Sep 2026.

Source: atlassian.com ↗Its AI Graveyard record →AI products shut down or acquired in 2023 →

The FalcoScan Intel PanelLoom Video · Video
Data updated 1 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Declining
Market trend
Rating
4.6
of 5 · FalcoScan rating

Video AI has no moat to speak of on average, from the moat scores of its rated products. What protects Video AI tools, and the widest moats

The Brief

What Loom Video does

Loom records and shares video messages with AI-generated summaries, chapters, and viewer engagement analytics — replacing meetings with async video for distributed teams.

How Loom Video compares with its closest alternatives

All 5 closest alternatives have a free plan, as Loom Video does. Among the 3 that list a starting price, the cheapest is Wistia at $19 a month and the median is $20. Loom Video starts at $15 a month, below that median. 2 of the 5 offer an API; FalcoScan's records show none for Loom Video. Loom Video offers a web app, a mobile app and a desktop app. Of the alternatives, 4 offer a web app, none offers a mobile app and none offers a desktop app. Loom Video was founded in 2015; the alternatives were founded between 2004 and 2021, 2 of them earlier. Loom Video is based in San Francisco, United States; 2 of the 4 alternatives with a known headquarters are in the United States too, and the others in the United Kingdom and Israel.

Market position · Video

How Loom Video compares in Video

Loom Video has moderate opportunity and sits in the middle third of 377 live Video tools on FalcoScan. Across Video, the average opportunity score is 63 and the average saturation score 42.7. FalcoScan rates Loom Video's own market position as contested. 81 of the 377 operating Video tools have hot momentum, and FalcoScan has recorded 26 shutdowns in the category.

Loom Video compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Loom VideoFounded 2015 · San Francisco, United StatesModerateContestedFreemium$15/moYesNoWeb, Mobile, DesktopDeclining
Vimeo AIFounded 2004 · New York, United StatesLowContestedFreemium$20/moYesYesWebStable
WistiaFounded 2006 · Cambridge, United StatesModerateOpenFreemium$19/moYesYesWebRising
Tella Creator VideoFounded 2020 · London, United KingdomModerateContestedFreemium—YesNoWebRising
RiversideFounded 2017 · Tel Aviv, IsraelModerateContestedFreemium$24/moYesNoWebHot
Eightify YouTubeFounded 2021ModerateContestedFreemium—YesNoExtensionRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Video.

See them free for 7 days
What it ships with

Capabilities & who uses it

The capabilities Loom Video exposes to builders and the verticals it currently serves.

AI Capabilities
SummarizationTranscriptionAnalytics
Industry Verticals
TechnologyEducation
Tagged

Loom Video shows up when builders search for these

asyncmessagingsummariesanalyticsdistributed-teams
Similar tools · Video

Alternatives to Loom Video

Products still running that do the same job, from the video market and related ones, closest match first.

See the Video market
Video
Vimeo AI

Professional video hosting with AI tools for businesses

★ 4.5Opportunity Low
Freemium
Video
Wistia

Video hosting and analytics platform for B2B marketing

★ 4.5Opportunity Moderate
Freemium
Video
Tella Creator Video

Beautiful async video for indie creators

★ 4.4Opportunity Moderate
Freemium
Video
Riverside

Record, edit and publish studio-quality podcasts and video

★ 4.7Opportunity Moderate
Freemium
Video
Eightify YouTube

YouTube video summarizer with timestamps

★ 4.5Opportunity Moderate
Freemium
Video
Cap

Open-source Loom alternative

★ 4.4Opportunity Moderate
Freemium
Featured in
Questions

Loom Video: common questions

Is Loom Video still running?

Yes. Loom Video was acquired by Atlassian in 2023. Atlassian announced on 12 Oct 2023 that it was acquiring Loom, the async video messaging tool. Loom still runs under its own name as an Atlassian product, with AI features, as of Sep 2026.

Who acquired Loom Video?

Atlassian acquired Loom Video in 2023 (atlassian.com).

Source: atlassian.com ↗

Is Loom Video free?

Loom Video has a free tier, with paid plans from $15 a month.

What are the best alternatives to Loom Video?

The closest alternatives to Loom Video that are still running, matched on the AI capabilities, uses and audience they share, are Vimeo AI, Wistia, Tella Creator Video, Riverside, and Eightify YouTube.

Where is Loom Video based?

Loom Video is headquartered in San Francisco, United States.

Does Loom Video have an API?

FalcoScan's records show no public API for Loom Video.

Who is Loom Video for?

Loom Video is built for remote teams, managers, and educators.

How do I sign in to Loom Video?

Sign in on Loom Video's own website, loom.com. FalcoScan reviews Loom Video but does not run its accounts, so logins, passwords and billing are handled by Loom Video directly.

Back to Browse