Mailchimp Automations was acquired by Intuit in 2021.
Intuit completed its acquisition of Mailchimp on 1 Nov 2021. Mailchimp's AI marketing tools run under the name Mailchimp with Intuit Intelligence as of Sep 2026.
Pre-built customer journey automations with AI send-time optimization and subject line recommendations.
How Mailchimp Automations compares with its closest alternatives
All 5 closest alternatives have a free plan, as Mailchimp Automations does. Only Naise AI lists a starting price, $59.90 a month. 1 of the 5 offers an API, as Mailchimp Automations does. Mailchimp Automations offers a web app. Of the alternatives, all 5 offer a web app. Mailchimp Automations was founded in 2001; the alternatives were founded between 2004 and 2023. Mailchimp Automations is based in Atlanta, United States; 2 of the 3 alternatives with a known headquarters are in the United States too, and the others in Singapore.
Market position · Marketing
How Mailchimp Automations compares in Marketing
Mailchimp Automations has moderate opportunity and sits in the bottom third of 291 live Marketing tools on FalcoScan. Across Marketing, the average opportunity score is 60.3 and the average saturation score 48.7. FalcoScan rates Mailchimp Automations's own market position as crowded. 38 of the 291 operating Marketing tools have hot momentum, and FalcoScan has recorded 11 shutdowns in the category.
Mailchimp Automations compared with its closest alternatives
Product
Opportunity
Saturation
Pricing
Pricing from
Free plan
API
Platforms
Momentum
Mailchimp AutomationsFounded 2001 · Atlanta, United States
Moderate
Crowded
Freemium
—
Yes
Yes
Web
Stable
Privy EmailFounded 2012 · San Francisco, United States
Yes. Mailchimp Automations was acquired by Intuit in 2021. Intuit completed its acquisition of Mailchimp on 1 Nov 2021. Mailchimp's AI marketing tools run under the name Mailchimp with Intuit Intelligence as of Sep 2026.
Who acquired Mailchimp Automations?
Intuit acquired Mailchimp Automations in 2021 (mailchimp.com).
Mailchimp Automations has a free tier, with paid plans.
What are the best alternatives to Mailchimp Automations?
The closest alternatives to Mailchimp Automations that are still running, matched on the AI capabilities, uses and audience they share, are Privy Email, Moosend, Benchmark Email, Mavic AI, and Naise AI.
Where is Mailchimp Automations based?
Mailchimp Automations is headquartered in Atlanta, United States.
Does Mailchimp Automations have an API?
Yes. Mailchimp Automations offers an API.
Who is Mailchimp Automations for?
Mailchimp Automations is built for small businesses, marketers, and e-commerce businesses.
How do I sign in to Mailchimp Automations?
Sign in on Mailchimp Automations's own website, mailchimp.com. FalcoScan reviews Mailchimp Automations but does not run its accounts, so logins, passwords and billing are handled by Mailchimp Automations directly.