Marketing

Mentionlytics

AI social media monitoring and competitive intelligence platform

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★4.3ratingPricing · Freemium from $49/moRising
The FalcoScan Intel PanelMentionlytics · Marketing
Data updated 1 November 2026
Opportunity
Low
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.3
of 5 · FalcoScan rating

Marketing AI has a narrow moat on average, from the moat scores of its rated products. What protects Marketing AI tools, and the widest moats

The Brief

What Mentionlytics does

Mentionlytics tracks brand mentions across social media, websites, and news. It applies AI sentiment analysis and share-of-voice measurement. The platform also supports competitive benchmarking. Brand and PR managers use it to monitor coverage and compare their presence with competitors. The product is available at mentionlytics.com.

How Mentionlytics compares with its closest alternatives

2 of the 5 closest alternatives have a free plan, as Mentionlytics does. Among the 5 that list a starting price, the cheapest is MentionDrop at $29 a month and the median is $199. Mentionlytics starts at $49 a month, below that median. All 5 offer an API, as Mentionlytics does. Mentionlytics offers a web app. Of the alternatives, all 5 offer a web app. Mentionlytics was founded in 2016; the alternatives were founded between 2010 and 2014, 4 of them earlier. The alternatives with a known headquarters are in Poland and the United States.

Market position · Marketing

How Mentionlytics compares in Marketing

Mentionlytics has low opportunity and sits in the bottom third of 290 live Marketing tools on FalcoScan. Across Marketing, the average opportunity score is 60.3 and the average saturation score 48.7. FalcoScan rates Mentionlytics's own market position as contested. 38 of the 290 operating Marketing tools have hot momentum, and FalcoScan has recorded 11 shutdowns in the category.

Mentionlytics compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
MentionlyticsFounded 2016LowContestedFreemium$49/moYesYesWebRising
MentionDropModerateContestedPaid$29/moYesYesWeb, APIStable
Brand24Founded 2011 · Wrocław, PolandHighOpenFreemium$79/moYesYesWebHot
Birdeye AIFounded 2012LowContestedPaid$299/moNoYesWebStable
Podium LocalFounded 2014ModerateContestedPaid$399/moNoYesWeb, MobileRising
Sprout Social AIFounded 2010 · Chicago, United StatesLowContestedPaid$199/moNoYesWeb, MobileRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Marketing.

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What it ships with

Capabilities & who uses it

The capabilities Mentionlytics exposes to builders and the verticals it currently serves.

AI Capabilities
Sentiment AnalysisMention DetectionCompetitive Analysis
Industry Verticals
MarketingPr
Tagged

Mentionlytics shows up when builders search for these

brand-monitoringcompetitivesentimentshare-of-voicepr
Similar tools · Marketing

Alternatives to Mentionlytics

Products still running that do the same job, from the marketing market and related ones, closest match first.

See the Marketing market
Marketing
MentionDrop

Brand mention alerts with AI summaries, sentiment and suggested actions

Opportunity Moderate
Paid
Social
Brand24

AI social listening and brand monitoring tool

★ 4.6Opportunity High
Freemium
Marketing
Birdeye AI

AI reputation management and customer experience platform

★ 4.4Opportunity Low
Paid
Marketing
Podium Local

AI messaging and review management for local businesses

★ 4.4Opportunity Moderate
Paid
Marketing
Sprout Social AI

Enterprise social media management with AI insights and publishing

★ 4.4Opportunity Low
Paid
Marketing
Sprinklr AI Social Marketing

AI unified marketing management for enterprise social campaigns

★ 4.1Opportunity High
Paid
Featured in
Questions

Mentionlytics: common questions

Is Mentionlytics free?

Mentionlytics has a free tier, with paid plans from $49 a month.

What are the best alternatives to Mentionlytics?

The closest alternatives to Mentionlytics that are still running, matched on the AI capabilities, uses and audience they share, are MentionDrop, Brand24, Birdeye AI, Podium Local, and Sprout Social AI.

Is Mentionlytics still running?

Yes. As of 1 November 2026, FalcoScan lists Mentionlytics as operating at mentionlytics.com.

Does Mentionlytics have an API?

Yes. Mentionlytics offers an API.

Who is Mentionlytics for?

Mentionlytics is built for brand managers, pr teams, and competitive intelligence.

How do I sign in to Mentionlytics?

Sign in on Mentionlytics's own website, mentionlytics.com. FalcoScan reviews Mentionlytics but does not run its accounts, so logins, passwords and billing are handled by Mentionlytics directly.

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