Brand24 monitors brand mentions across social, news, and web in real time — with AI sentiment analysis, influencer identification, and crisis alerts for brand protection.
How Brand24 compares with its closest alternatives
4 of the 5 closest alternatives have a free plan, as Brand24 does. Among the 5 that list a starting price, the cheapest is Metricool at $22 a month and the median is $41. Brand24 starts at $79 a month, above that median. All 5 offer an API, as Brand24 does. Brand24 offers a web app. Of the alternatives, all 5 offer a web app. Brand24 was founded in 2011; the alternatives were founded between 2008 and 2016, 1 of them earlier. Brand24 is based in Wrocław, Poland; none of the 3 alternatives with a known headquarters is in Poland. They are in France, Canada and Spain.
Market position · Social
How Brand24 compares in Social
Brand24 has high opportunity and sits in the top third of 250 live Social tools on FalcoScan. Across Social, the average opportunity score is 53.5 and the average saturation score 56.2. FalcoScan rates Brand24's own market position as open. 16 of the 250 operating Social tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.
Brand24 has a free tier, with paid plans from $79 a month.
What are the best alternatives to Brand24?
The closest alternatives to Brand24 that are still running, matched on the AI capabilities, uses and audience they share, are Mention, Iconosquare, Hootsuite, MentionDrop, and Metricool.
Is Brand24 still running?
Yes. As of 1 November 2026, FalcoScan lists Brand24 as operating at brand24.com.
Where is Brand24 based?
Brand24 is headquartered in Wrocław, Poland.
Does Brand24 have an API?
Yes. Brand24 offers an API.
Who is Brand24 for?
Brand24 is built for brands, marketers, and pr teams.
How do I sign in to Brand24?
Sign in on Brand24's own website, brand24.com. FalcoScan reviews Brand24 but does not run its accounts, so logins, passwords and billing are handled by Brand24 directly.