Metricool manages, schedules, and analyzes content across every major social platform — with competitor benchmarking, best-time suggestions, and AI content generation.
How Metricool compares with its closest alternatives
4 of the 5 closest alternatives have a free plan, as Metricool does. Among the 5 that list a starting price, the cheapest is Buffer at $6 a month and the median is $19. Metricool starts at $22 a month, above that median. 2 of the 5 offer an API, as Metricool does. Metricool offers a web app. Of the alternatives, all 5 offer a web app. Metricool was founded in 2016; the alternatives were founded between 2010 and 2022, 2 of them earlier. Metricool is based in Madrid, Spain; none of the 3 alternatives with a known headquarters is in Spain. They are in Italy, the United Kingdom and France.
Market position · Social
How Metricool compares in Social
Metricool has high opportunity and sits in the top third of 251 live Social tools on FalcoScan. Across Social, the average opportunity score is 53.5 and the average saturation score 56.2. FalcoScan rates Metricool's own market position as contested. 16 of the 251 operating Social tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.
Metricool has a free tier, with paid plans from $22 a month.
What are the best alternatives to Metricool?
The closest alternatives to Metricool that are still running, matched on the AI capabilities, uses and audience they share, are Typefully, Buffer, Flick, Iconosquare, and Taplio.
Is Metricool still running?
Yes. As of 2 November 2026, FalcoScan lists Metricool as operating at metricool.com.
Where is Metricool based?
Metricool is headquartered in Madrid, Spain.
Does Metricool have an API?
Yes. Metricool offers an API.
Who is Metricool for?
Metricool is built for creators, agencies, and marketers.
How do I sign in to Metricool?
Sign in on Metricool's own website, metricool.com. FalcoScan reviews Metricool but does not run its accounts, so logins, passwords and billing are handled by Metricool directly.