Hootsuite manages all social channels in one dashboard — AI caption generation, bulk scheduling, social listening, and comprehensive analytics for enterprise teams.
How Hootsuite compares with its closest alternatives
4 of the 5 closest alternatives have a free plan, as Hootsuite does. Among the 4 that list a starting price, the cheapest is Metricool at $22 a month and the median is $29. Hootsuite starts at $99 a month, above that median. All 5 offer an API, as Hootsuite does. Hootsuite offers a web app. Of the alternatives, all 5 offer a web app. Hootsuite was founded in 2008; the alternatives were founded between 2007 and 2016, 1 of them earlier. Hootsuite is based in Vancouver, Canada; none of its 5 alternatives is in Canada. They are in Spain, Poland, the United Kingdom and elsewhere.
Market position · Social
How Hootsuite compares in Social
Hootsuite has low opportunity and sits in the bottom third of 251 live Social tools on FalcoScan. Across Social, the average opportunity score is 53.5 and the average saturation score 56.2. FalcoScan rates Hootsuite's own market position as crowded. 16 of the 251 operating Social tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.
Hootsuite has a free tier, with paid plans from $99 a month.
What are the best alternatives to Hootsuite?
The closest alternatives to Hootsuite that are still running, matched on the AI capabilities, uses and audience they share, are Metricool, Brand24, Sendible, SocialBee, and Brandwatch.
Is Hootsuite still running?
Yes. As of 2 November 2026, FalcoScan lists Hootsuite as operating at hootsuite.com.
Where is Hootsuite based?
Hootsuite is headquartered in Vancouver, Canada.
Does Hootsuite have an API?
Yes. Hootsuite offers an API.
Who is Hootsuite for?
Hootsuite is built for enterprises and agencies.
How do I sign in to Hootsuite?
Sign in on Hootsuite's own website, hootsuite.com. FalcoScan reviews Hootsuite but does not run its accounts, so logins, passwords and billing are handled by Hootsuite directly.