Social

Brandwatch

Enterprise social listening and consumer intelligence

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★4.5ratingPricing · PaidStable
The FalcoScan Intel PanelBrandwatch · Social
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Crowded
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.5
of 5 · FalcoScan rating

Social AI has no moat to speak of on average, from the moat scores of its rated products. What protects Social AI tools, and the widest moats

The Brief

What Brandwatch does

Brandwatch monitors billions of online conversations across social media, news, blogs, and forums — providing enterprise brands with audience insights, brand tracking, and crisis alerts.

How Brandwatch compares with its closest alternatives

1 of the 5 closest alternatives has a free plan; Brandwatch does not. Only Modash lists a starting price, $299 a month. All 5 offer an API, as Brandwatch does. Brandwatch offers a web app. Of the alternatives, all 5 offer a web app. Brandwatch was founded in 2007; the alternatives were founded between 2009 and 2019. Brandwatch is based in London, United Kingdom; none of the 3 alternatives with a known headquarters is in the United Kingdom. They are in Luxembourg, Estonia and the United States.

Market position · Social

How Brandwatch compares in Social

Brandwatch has low opportunity and sits in the bottom third of 251 live Social tools on FalcoScan. Across Social, the average opportunity score is 53.5 and the average saturation score 56.2. FalcoScan rates Brandwatch's own market position as crowded. 16 of the 251 operating Social tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.

Brandwatch compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
BrandwatchFounded 2007 · London, United KingdomLowCrowdedPaid—NoYesWeb, APIStable
TalkwalkerFounded 2009 · LuxembourgLowCrowdedPaid—NoYesWeb, APIStable
ModashFounded 2019 · Tallinn, EstoniaModerateContestedPaid$299/moNoYesWeb, APIRising
Analisa.ioFounded 2018ModerateCrowdedFreemium—YesYesWeb, APIStable
KeyholeFounded 2012LowContestedPaid—NoYesWeb, APIStable
GrinFounded 2014 · Sacramento, United StatesModerateContestedPaid—NoYesWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Social.

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What it ships with

Capabilities & who uses it

The capabilities Brandwatch exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData ExtractionSemantic SearchSummarization
Industry Verticals
MarketingMediaEcommerceFinance
Tagged

Brandwatch shows up when builders search for these

social listeninganalyticsbrand monitoringenterprise
Similar tools · Social

Alternatives to Brandwatch

Products still running that do the same job, from the social market and related ones, closest match first.

See the Social market
Social
Talkwalker

AI-powered social intelligence platform

★ 4.3Opportunity Low
Paid
Social
Modash

Find and manage influencers at scale

★ 4.5Opportunity Moderate
Paid
Social
Analisa.io

Instagram and TikTok audience analytics

★ 4.2Opportunity Moderate
Freemium
Social
Keyhole

Social media analytics and campaign tracking

★ 4.2Opportunity Low
Paid
Social
Grin

Influencer marketing software for DTC brands

★ 4.4Opportunity Moderate
Paid
Social
AspireIQ

Creator management platform for brands

★ 4.2Opportunity Moderate
Paid
Featured in
Questions

Brandwatch: common questions

Is Brandwatch free?

No. Brandwatch is a paid product.

What are the best alternatives to Brandwatch?

The closest alternatives to Brandwatch that are still running, matched on the AI capabilities, uses and audience they share, are Talkwalker, Modash, Analisa.io, Keyhole, and Grin.

Is Brandwatch still running?

Yes. As of 2 November 2026, FalcoScan lists Brandwatch as operating at brandwatch.com.

Where is Brandwatch based?

Brandwatch is headquartered in London, United Kingdom.

Does Brandwatch have an API?

Yes. Brandwatch offers an API.

Who is Brandwatch for?

Brandwatch is built for enterprises, marketers, and agencies.

How do I sign in to Brandwatch?

Sign in on Brandwatch's own website, brandwatch.com. FalcoScan reviews Brandwatch but does not run its accounts, so logins, passwords and billing are handled by Brandwatch directly.

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