Social

Talkwalker

AI-powered social intelligence platform

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★4.3ratingPricing · PaidStable
The FalcoScan Intel PanelTalkwalker · Social
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Crowded
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.3
of 5 · FalcoScan rating

Social AI has no moat to speak of on average, from the moat scores of its rated products. What protects Social AI tools, and the widest moats

The Brief

What Talkwalker does

Lumen by Talkwalker, formerly known as Talkwalker, is a social listening, media monitoring, and competitive intelligence platform for marketing, PR, and insights teams. Named product areas include social listening, media monitoring, social benchmarking, audience insights, and customer feedback analytics. The platform monitors social, digital, and AI channels. Solutions cover sectors such as consumer goods, pharmaceuticals and healthcare, sports, media, financial services, and technology, as well as agencies. The page links to a pricing page but does not state a pricing model and invites visitors to request a demo.

How Talkwalker compares with its closest alternatives

1 of the 5 closest alternatives has a free plan; Talkwalker does not. Only Modash lists a starting price, $299 a month. All 5 offer an API, as Talkwalker does. Talkwalker offers a web app. Of the alternatives, all 5 offer a web app. Talkwalker was founded in 2009; the alternatives were founded between 2007 and 2019, 1 of them earlier. Talkwalker is based in Luxembourg; none of the 3 alternatives with a known headquarters is in Luxembourg. They are in the United Kingdom, Estonia and the United States.

Market position · Social

How Talkwalker compares in Social

Talkwalker has low opportunity and sits in the bottom third of 251 live Social tools on FalcoScan. Across Social, the average opportunity score is 53.5 and the average saturation score 56.2. FalcoScan rates Talkwalker's own market position as crowded. 16 of the 251 operating Social tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.

Talkwalker compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
TalkwalkerFounded 2009 · LuxembourgLowCrowdedPaid—NoYesWeb, APIStable
BrandwatchFounded 2007 · London, United KingdomLowCrowdedPaid—NoYesWeb, APIStable
ModashFounded 2019 · Tallinn, EstoniaModerateContestedPaid$299/moNoYesWeb, APIRising
GrinFounded 2014 · Sacramento, United StatesModerateContestedPaid—NoYesWebRising
AspireIQFounded 2013ModerateContestedPaid—NoYesWebRising
Analisa.ioFounded 2018ModerateCrowdedFreemium—YesYesWeb, APIStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Social.

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What it ships with

Capabilities & who uses it

The capabilities Talkwalker exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData ExtractionSemantic Search
Industry Verticals
MarketingMediaFinance
Tagged

Talkwalker shows up when builders search for these

social listeningai analyticsimage recognitionenterprise
Similar tools · Social

Alternatives to Talkwalker

Products still running that do the same job, from the social market and related ones, closest match first.

See the Social market
Social
Brandwatch

Enterprise social listening and consumer intelligence

★ 4.5Opportunity Low
Paid
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Modash

Find and manage influencers at scale

★ 4.5Opportunity Moderate
Paid
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Grin

Influencer marketing software for DTC brands

★ 4.4Opportunity Moderate
Paid
Social
AspireIQ

Creator management platform for brands

★ 4.2Opportunity Moderate
Paid
Social
Analisa.io

Instagram and TikTok audience analytics

★ 4.2Opportunity Moderate
Freemium
Social
Keyhole

Social media analytics and campaign tracking

★ 4.2Opportunity Low
Paid
Featured in
Questions

Talkwalker: common questions

Is Talkwalker free?

No. Talkwalker is a paid product.

What are the best alternatives to Talkwalker?

The closest alternatives to Talkwalker that are still running, matched on the AI capabilities, uses and audience they share, are Brandwatch, Modash, Grin, AspireIQ, and Analisa.io.

Is Talkwalker still running?

Yes. As of 2 November 2026, FalcoScan lists Talkwalker as operating at talkwalker.com.

Where is Talkwalker based?

Talkwalker is headquartered in Luxembourg.

Does Talkwalker have an API?

Yes. Talkwalker offers an API.

Who is Talkwalker for?

Talkwalker is built for enterprises, marketers, and agencies.

How do I sign in to Talkwalker?

Sign in on Talkwalker's own website, talkwalker.com. FalcoScan reviews Talkwalker but does not run its accounts, so logins, passwords and billing are handled by Talkwalker directly.

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