Social

Keyhole

Social media analytics and campaign tracking

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★4.2ratingPricing · PaidStable
The FalcoScan Intel PanelKeyhole · Social
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.2
of 5 · FalcoScan rating

Social AI has no moat to speak of on average, from the moat scores of its rated products. What protects Social AI tools, and the widest moats

The Brief

What Keyhole does

The Keyhole Social Listening product is available through Muck Rack, according to the site. It combines social monitoring with media intelligence for communications teams. Named features are Social Listening, which tracks what is said about a brand, emerging trends, and competitors; Social Media Analytics, which provides account-level insights and reports; and Historical Insights, which explores past conversations, including historical Twitter data. Case studies describe hashtag tracking, campaign reporting, and sentiment tracking. The page links to a plans page and a demo request, but does not state a price.

How Keyhole compares with its closest alternatives

1 of the 5 closest alternatives has a free plan; Keyhole does not. Only Modash lists a starting price, $299 a month. All 5 offer an API, as Keyhole does. Keyhole offers a web app. Of the alternatives, all 5 offer a web app. Keyhole was founded in 2012; the alternatives were founded between 2007 and 2019, 2 of them earlier. The alternatives with a known headquarters are in the United Kingdom, Estonia, the United States and elsewhere.

Market position · Social

How Keyhole compares in Social

Keyhole has low opportunity and sits in the bottom third of 251 live Social tools on FalcoScan. Across Social, the average opportunity score is 53.5 and the average saturation score 56.2. FalcoScan rates Keyhole's own market position as contested. 16 of the 251 operating Social tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.

Keyhole compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
KeyholeFounded 2012LowContestedPaid—NoYesWeb, APIStable
BrandwatchFounded 2007 · London, United KingdomLowCrowdedPaid—NoYesWeb, APIStable
ModashFounded 2019 · Tallinn, EstoniaModerateContestedPaid$299/moNoYesWeb, APIRising
Analisa.ioFounded 2018ModerateCrowdedFreemium—YesYesWeb, APIStable
GrinFounded 2014 · Sacramento, United StatesModerateContestedPaid—NoYesWebRising
TalkwalkerFounded 2009 · LuxembourgLowCrowdedPaid—NoYesWeb, APIStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Social.

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What it ships with

Capabilities & who uses it

The capabilities Keyhole exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData ExtractionSemantic Search
Industry Verticals
MarketingMedia
Tagged

Keyhole shows up when builders search for these

hashtag trackinganalyticscampaignspr
Similar tools · Social

Alternatives to Keyhole

Products still running that do the same job, from the social market and related ones, closest match first.

See the Social market
Social
Brandwatch

Enterprise social listening and consumer intelligence

★ 4.5Opportunity Low
Paid
Social
Modash

Find and manage influencers at scale

★ 4.5Opportunity Moderate
Paid
Social
Analisa.io

Instagram and TikTok audience analytics

★ 4.2Opportunity Moderate
Freemium
Social
Grin

Influencer marketing software for DTC brands

★ 4.4Opportunity Moderate
Paid
Social
Talkwalker

AI-powered social intelligence platform

★ 4.3Opportunity Low
Paid
Social
AspireIQ

Creator management platform for brands

★ 4.2Opportunity Moderate
Paid
Featured in
Questions

Keyhole: common questions

Is Keyhole free?

No. Keyhole is a paid product.

What are the best alternatives to Keyhole?

The closest alternatives to Keyhole that are still running, matched on the AI capabilities, uses and audience they share, are Brandwatch, Modash, Analisa.io, Grin, and Talkwalker.

Is Keyhole still running?

Yes. As of 2 November 2026, FalcoScan lists Keyhole as operating at keyhole.co.

Does Keyhole have an API?

Yes. Keyhole offers an API.

Who is Keyhole for?

Keyhole is built for marketers and agencies.

How do I sign in to Keyhole?

Sign in on Keyhole's own website, keyhole.co. FalcoScan reviews Keyhole but does not run its accounts, so logins, passwords and billing are handled by Keyhole directly.

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