Buffer schedules posts to Instagram, TikTok, Facebook, LinkedIn, and X — with AI assistant for captions, best-time recommendations, and clean engagement analytics.
How Buffer compares with its closest alternatives
All 5 closest alternatives have a free plan, as Buffer does. Among the 5 that list a starting price, the cheapest is Flick at $11 a month and the median is $19. Buffer starts at $6 a month, below that median. 1 of the 5 offers an API, as Buffer does. Buffer offers a web app and a mobile app. Of the alternatives, all 5 offer a web app and 1 offers a mobile app. Buffer was founded in 2010; the alternatives were founded between 2016 and 2022. Buffer has no single headquarters on record; its alternatives with a known headquarters are in the United Kingdom, Spain, Italy and elsewhere.
Market position · Social
How Buffer compares in Social
Buffer has low opportunity and sits in the bottom third of 251 live Social tools on FalcoScan. Across Social, the average opportunity score is 53.5 and the average saturation score 56.2. FalcoScan rates Buffer's own market position as crowded. 16 of the 251 operating Social tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.
Buffer has a free tier, with paid plans from $6 a month.
What are the best alternatives to Buffer?
The closest alternatives to Buffer that are still running, matched on the AI capabilities, uses and audience they share, are Flick, Metricool, Typefully, Taplio, and Plann.
Is Buffer still running?
Yes. As of 2 November 2026, FalcoScan lists Buffer as operating at buffer.com.
Where is Buffer based?
Buffer has no single headquarters: FalcoScan's records list it as a distributed, remote-first company.
Does Buffer have an API?
Yes. Buffer offers an API.
Who is Buffer for?
Buffer is built for creators, SMBs, and marketers.
How do I sign in to Buffer?
Sign in on Buffer's own website, buffer.com. FalcoScan reviews Buffer but does not run its accounts, so logins, passwords and billing are handled by Buffer directly.