Social

Mention

Media monitoring and brand tracking for marketing teams

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★4.4ratingPricing · Freemium from $41/moStable
The FalcoScan Intel PanelMention · Social
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.4
of 5 · FalcoScan rating

Social AI has no moat to speak of on average, from the moat scores of its rated products. What protects Social AI tools, and the widest moats

The Brief

What Mention does

Mention tracks brand mentions across social media, news, and blogs in real time — with sentiment analysis, competitor monitoring, and automated reports.

How Mention compares with its closest alternatives

4 of the 5 closest alternatives have a free plan, as Mention does. Among the 5 that list a starting price, the cheapest is Radaar at $9 a month and the median is $49. Mention starts at $41 a month, below that median. All 5 offer an API, as Mention does. Mention offers a web app. Of the alternatives, all 5 offer a web app. Mention was founded in 2012; the alternatives were founded between 2008 and 2020, 3 of them earlier. Mention is based in Paris, France; none of the 3 alternatives with a known headquarters is in France. They are in Poland, Spain and Canada.

Market position · Social

How Mention compares in Social

Mention has low opportunity and sits in the bottom third of 251 live Social tools on FalcoScan. Across Social, the average opportunity score is 53.5 and the average saturation score 56.2. FalcoScan rates Mention's own market position as open. 16 of the 251 operating Social tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.

Mention compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
MentionFounded 2012 · Paris, FranceLowOpenFreemium$41/moYesYesWebStable
Brand24Founded 2011 · Wrocław, PolandHighOpenFreemium$79/moYesYesWebHot
MetricoolFounded 2016 · Madrid, SpainHighContestedFreemium$22/moYesYesWebHot
IconosquareFounded 2011ModerateOpenPaid$49/moNoYesWebRising
RadaarFounded 2020ModerateOpenFreemium$9/moYesYesWebStable
HootsuiteFounded 2008 · Vancouver, CanadaLowCrowdedFreemium$99/moYesYesWebStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Social.

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What it ships with

Capabilities & who uses it

The capabilities Mention exposes to builders and the verticals it currently serves.

AI Capabilities
Sentiment AnalysisAnalytics
Industry Verticals
Marketing
Tagged

Mention shows up when builders search for these

monitoringmentionsnewsblogscompetitor
Similar tools · Social

Alternatives to Mention

Products still running that do the same job, from the social market and related ones, closest match first.

See the Social market
Social
Brand24

AI social listening and brand monitoring tool

★ 4.6Opportunity High
Freemium
Social
Metricool

Social media analytics and scheduling for every platform

★ 4.6Opportunity High
Freemium
Social
Iconosquare

Advanced Instagram and TikTok analytics for brands

★ 4.5Opportunity Moderate
Paid
Social
Radaar

Social media management for growing teams and freelancers

★ 4.4Opportunity Moderate
Freemium
Social
Hootsuite

Enterprise social media management platform for large teams

★ 4.3Opportunity Low
Freemium
Social
Fluvio Social Intelligence

AI social listening and competitive intelligence for growth teams

★ 4.1Opportunity Moderate
Freemium
Featured in
Questions

Mention: common questions

Is Mention free?

Mention has a free tier, with paid plans from $41 a month.

What are the best alternatives to Mention?

The closest alternatives to Mention that are still running, matched on the AI capabilities, uses and audience they share, are Brand24, Metricool, Iconosquare, Radaar, and Hootsuite.

Is Mention still running?

Yes. As of 2 November 2026, FalcoScan lists Mention as operating at mention.com.

Where is Mention based?

Mention is headquartered in Paris, France.

Does Mention have an API?

Yes. Mention offers an API.

Who is Mention for?

Mention is built for marketers and pr teams.

How do I sign in to Mention?

Sign in on Mention's own website, mention.com. FalcoScan reviews Mention but does not run its accounts, so logins, passwords and billing are handled by Mention directly.

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