Social

Meltwater Social

AI-powered media intelligence and social listening

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★4.0ratingPricing · PaidStable
The FalcoScan Intel PanelMeltwater Social · Social
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.0
of 5 · FalcoScan rating

Social AI has no moat to speak of on average, from the moat scores of its rated products. What protects Social AI tools, and the widest moats

The Brief

What Meltwater Social does

Meltwater Social covers the social listening and social media monitoring tools inside Meltwater, a media intelligence platform that combines media, social and AI signals. It is aimed at marketing, PR and communications teams and the leaders who need brand health metrics. The tools track brand mentions, keywords and conversations in real time across networks such as X, Meta, TikTok, YouTube and LinkedIn, plus Reddit and regional platforms. Features include custom alerts for mention spikes and sentiment shifts, competitor tracking and share of voice, multilingual monitoring, automated dashboards, historical analysis, API access and data exports. AI features include sentiment analysis, trend detection, automated summaries and Mira, an AI social listening assistant. Pricing is available on request.

How Meltwater Social compares with its closest alternatives

2 of the 5 closest alternatives have a free plan; Meltwater Social does not. All 5 offer an API, as Meltwater Social does. Meltwater Social offers a web app. Of the alternatives, all 5 offer a web app. Meltwater Social was founded in 2001; the alternatives were founded between 2007 and 2022. Meltwater Social is based in San Francisco, United States; 2 of the 4 alternatives with a known headquarters are in the United States too, and the others in France and the United Kingdom.

Market position · Social

How Meltwater Social compares in Social

Meltwater Social has moderate opportunity and sits in the top third of 251 live Social tools on FalcoScan. Across Social, the average opportunity score is 53.5 and the average saturation score 56.2. FalcoScan rates Meltwater Social's own market position as open. 16 of the 251 operating Social tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.

Meltwater Social compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Meltwater SocialFounded 2001 · San Francisco, United StatesModerateOpenPaid—NoYesWeb, APIStable
Fluvio Social IntelligenceFounded 2022ModerateOpenFreemium—YesYesWeb, APIRising
Mention SocialFounded 2012 · Paris, FranceModerateOpenFreemium—YesYesWeb, APIStable
Brandwatch SocialFounded 2007 · London, United KingdomModerateOpenPaid—NoYesWeb, APIRising
Sprinklr AI SocialFounded 2009 · New York, United StatesModerateContestedPaid—NoYesWeb, API, MobileStable
Khoros Social AIFounded 2019 · Austin, United StatesModerateOpenPaid—NoYesWeb, APIStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Social.

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What it ships with

Capabilities & who uses it

The capabilities Meltwater Social exposes to builders and the verticals it currently serves.

AI Capabilities
Sentiment AnalysisClassificationNlp
Industry Verticals
EnterpriseConsumer BrandsAgency
Similar tools · Social

Alternatives to Meltwater Social

Products still running that do the same job, from the social market and related ones, closest match first.

See the Social market
Social
Fluvio Social Intelligence

AI social listening and competitive intelligence for growth teams

★ 4.1Opportunity Moderate
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Mention Social

AI-powered brand monitoring and social listening platform

★ 4.1Opportunity Moderate
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Brandwatch Social

Consumer intelligence and social listening platform

★ 4.1Opportunity Moderate
Paid
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Sprinklr AI Social

Unified AI platform for customer experience and social management

★ 4.1Opportunity Moderate
Paid
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Khoros Social AI

AI enterprise social media management and community platform

★ 4.0Opportunity Moderate
Paid
Social
Senja Testimonials AI

AI testimonial collection and social proof management

★ 4.4Opportunity Moderate
Freemium
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Questions

Meltwater Social: common questions

Is Meltwater Social free?

No. Meltwater Social is a paid product.

What are the best alternatives to Meltwater Social?

The closest alternatives to Meltwater Social that are still running, matched on the AI capabilities, uses and audience they share, are Fluvio Social Intelligence, Mention Social, Brandwatch Social, Sprinklr AI Social, and Khoros Social AI.

Is Meltwater Social still running?

Yes. As of 2 November 2026, FalcoScan lists Meltwater Social as operating at meltwater.com.

Where is Meltwater Social based?

Meltwater Social is headquartered in San Francisco, United States.

Does Meltwater Social have an API?

Yes. Meltwater Social offers an API.

Who is Meltwater Social for?

Meltwater Social is built for pr teams, comms managers, and enterprise marketing.

How do I sign in to Meltwater Social?

Sign in on Meltwater Social's own website, meltwater.com. FalcoScan reviews Meltwater Social but does not run its accounts, so logins, passwords and billing are handled by Meltwater Social directly.

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