What Northbeam does
Northbeam is a marketing measurement and analytics platform offering multi-touch attribution, incrementality and media mix modeling for profitable growth. The page targets marketers and growth teams, including ecommerce and direct-to-consumer brands, and offers an agency partner program. Named features include Media Mix Modeling+, Northbeam Apex for direct integration with ad platform algorithms using first-party data, clicks and deterministic views attribution, profit benchmarks, sales attribution, metrics explorer, product and creative analytics, and a mobile app for iOS. The page shows logos for ad platforms including Facebook, Google Ads, Microsoft, TikTok, Pinterest and Amazon Ads, and links to an integrations page. The page does not state prices and offers a demo booking.
How Northbeam compares with its closest alternatives
None of the 5 closest alternatives has a free plan, and neither does Northbeam. Among the 2 that list a starting price, the cheapest is Daasity at $99 a month and the median is $114. 4 of the 5 offer an API, as Northbeam does. Northbeam offers a web app. Of the alternatives, all 5 offer a web app. Northbeam was founded in 2019; the alternatives were founded between 2014 and 2021, 2 of them earlier. Northbeam is based in San Francisco, United States; all its 5 alternatives are in the United States too.