Nubank (NYSE:NU) is the largest neobank in the world by customers — 110M+ across Brazil, Mexico, Colombia. Uses ML for credit scoring, fraud detection, customer service. Founded by David Vélez. Among LatAm's most valuable companies.
How Nubank compares with its closest alternatives
2 of the 5 closest alternatives have a free plan, as Nubank does. All 5 offer an API, as Nubank does. Nubank offers a web app and a mobile app. Of the alternatives, 4 offer a web app and all 5 offer a mobile app. Nubank was founded in 2013; the alternatives were founded between 1994 and 2015, 3 of them earlier. Nubank is based in São Paulo, Brazil; 3 of its 5 alternatives are in Brazil too, and the others in the United States and the Netherlands.
Market position · Finance
How Nubank compares in Finance
Nubank has high opportunity and sits in the top third of 392 live Finance tools on FalcoScan. Across Finance, the average opportunity score is 68.5 and the average saturation score 34.9. FalcoScan rates Nubank's own market position as contested. 76 of the 392 operating Finance tools have hot momentum, and FalcoScan has recorded 6 shutdowns in the category.
The closest alternatives to Nubank that are still running, matched on the AI capabilities, uses and audience they share, are Banco Inter, Stone Co, Lemonade, Bunq, and CloudWalk.
Is Nubank still running?
Yes. As of 2 November 2026, FalcoScan lists Nubank as operating at nubank.com.br.
Where is Nubank based?
Nubank is headquartered in São Paulo, Brazil.
Does Nubank have an API?
Yes. Nubank offers an API.
Who is Nubank for?
Nubank is built for consumers and small businesses.
How do I sign in to Nubank?
Sign in on Nubank's own website, nubank.com.br. FalcoScan reviews Nubank but does not run its accounts, so logins, passwords and billing are handled by Nubank directly.