Image

Palette.fm

AI photo colorization

Visit Palette.fm
★4.3ratingPricing · FreemiumRising
The FalcoScan Intel PanelPalette.fm · Image
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.3
of 5 · FalcoScan rating

Image AI has no moat to speak of on average, from the moat scores of its rated products. What protects Image AI tools, and the widest moats

The Brief

What Palette.fm does

Palette.fm is a web-based AI tool that adds color to black-and-white photos. Users upload a photo, choose from more than 21 color filters, optionally adjust colors using keywords, and download the result. It supports uploading multiple images at once and is aimed at people who want to colorize old photos. A free plan offers unlimited previews resized to 500 by 500 pixels with a watermark, plus one free full-resolution credit. Paid options include an annual subscription listed at $72 per year for 480 credits, and a one-time payment of $49 for 75 credits, available for two years. Each credit colorizes one photo up to 5000 by 5000 pixels without the logo.

How Palette.fm compares with its closest alternatives

All 5 closest alternatives have a free plan, as Palette.fm does. 1 of the 5 offers an API, as Palette.fm does. Palette.fm offers a web app. Of the alternatives, all 5 offer a web app. Palette.fm was founded in 2021; the alternatives were founded between 2010 and 2022, 3 of them earlier. Palette.fm is based in Stockholm, Sweden; none of the 2 alternatives with a known headquarters is in Sweden. They are in the United States and Hong Kong.

Market position · Image

How Palette.fm compares in Image

Palette.fm has moderate opportunity and sits in the middle third of 472 live Image tools on FalcoScan. Across Image, the average opportunity score is 49.2 and the average saturation score 52.4. FalcoScan rates Palette.fm's own market position as contested. 67 of the 472 operating Image tools have hot momentum, and FalcoScan has recorded 16 shutdowns in the category.

Palette.fm compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Palette.fmFounded 2021 · Stockholm, SwedenModerateContestedFreemium—YesYesWeb, APIRising
Befunky Photo EditorFounded 2010ModerateCrowdedFreemium—YesNoWebRising
Picsart AI StudioFounded 2012 · San Francisco, United StatesModerateContestedFreemium—YesNoWeb, MobileRising
Pincel PhotoFounded 2020ModerateCrowdedFreemium—YesNoWebRising
Remaker AIFounded 2022ModerateContestedFreemium—YesNoWebRising
Vance AI PortraitFounded 2021 · Hong KongModerateCrowdedFreemium—YesYesWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Image.

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What it ships with

Capabilities & who uses it

The capabilities Palette.fm exposes to builders and the verticals it currently serves.

AI Capabilities
Image GenerationClassification
Industry Verticals
MediaEducation
Tagged

Palette.fm shows up when builders search for these

colorizationbwrestoration
Similar tools · Image

Alternatives to Palette.fm

Products still running that do the same job, from the image market and related ones, closest match first.

See the Image market
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Befunky Photo Editor

Creative photo editing with AI tools

★ 4.3Opportunity Moderate
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Picsart AI Studio

All-in-one creative AI image platform

★ 4.3Opportunity Moderate
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Pincel Photo

Instant AI photo editing and enhancement

★ 4.2Opportunity Moderate
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Remaker AI

Face swap and image editing tools

★ 4.1Opportunity Moderate
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Vance AI Portrait

AI portrait enhancer and background editor

★ 4.1Opportunity Moderate
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Photopea AI

Free online Photoshop alternative with AI

★ 4.4Opportunity Moderate
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Featured in
Questions

Palette.fm: common questions

Is Palette.fm free?

Palette.fm has a free tier, with paid plans.

What are the best alternatives to Palette.fm?

The closest alternatives to Palette.fm that are still running, matched on the AI capabilities, uses and audience they share, are Befunky Photo Editor, Picsart AI Studio, Pincel Photo, Remaker AI, and Vance AI Portrait.

Is Palette.fm still running?

Yes. As of 2 November 2026, FalcoScan lists Palette.fm as operating at palette.fm.

Where is Palette.fm based?

Palette.fm is headquartered in Stockholm, Sweden.

Does Palette.fm have an API?

Yes. Palette.fm offers an API.

Who is Palette.fm for?

Palette.fm is built for creators, researchers, and non-technical users.

How do I sign in to Palette.fm?

Sign in on Palette.fm's own website, palette.fm. FalcoScan reviews Palette.fm but does not run its accounts, so logins, passwords and billing are handled by Palette.fm directly.

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