Picnic is Europe's leading online-only grocery service across Netherlands, Germany, and France. Uses ML for demand prediction, route optimization, and dynamic warehouse staffing. Backed by Bill Gates, Sofina, NPM Capital.
How Picnic compares with its closest alternatives
2 of the 5 closest alternatives have a free plan, as Picnic does. 4 of the 5 offer an API; FalcoScan's records show none for Picnic. Picnic offers a web app and a mobile app. Of the alternatives, all 5 offer a web app and 3 offer a mobile app. Picnic was founded in 2015; the alternatives were founded between 2010 and 2024, 2 of them earlier. Picnic is based in Amsterdam, Netherlands; none of its 5 alternatives is in the Netherlands. They are in Chile, Brazil, France and elsewhere.
Market position · Ecommerce
How Picnic compares in Ecommerce
Picnic has moderate opportunity and sits in the middle third of 300 live Ecommerce tools on FalcoScan. Across Ecommerce, the average opportunity score is 65.2 and the average saturation score 35.9. FalcoScan rates Picnic's own market position as open. 58 of the 300 operating Ecommerce tools have hot momentum, and FalcoScan has recorded 6 shutdowns in the category.
The closest alternatives to Picnic that are still running, matched on the AI capabilities, uses and audience they share, are Cornershop, Olist, Mirakl, Arrival Haul, and Bukalapak.
Is Picnic still running?
Yes. As of 2 November 2026, FalcoScan lists Picnic as operating at picnic.app.
Where is Picnic based?
Picnic is headquartered in Amsterdam, Netherlands.
Does Picnic have an API?
FalcoScan's records show no public API for Picnic.
Who is Picnic for?
Picnic is built for consumers.
How do I sign in to Picnic?
Sign in on Picnic's own website, picnic.app. FalcoScan reviews Picnic but does not run its accounts, so logins, passwords and billing are handled by Picnic directly.